[China Glass Network] How to do a good job in long tail keyword website optimization
Regarding the long tail keyword, there is a lot of content circulating on the Internet, but after reading it, do you really understand the long tail keyword? Why optimize long tail keywords? What are the basic attributes of long tail keywords? How to mine long tail keywords? How to deploy long tail keywords? How to optimize long tail keywords?
Below we will answer the above questions for you. Why optimize long tail keywords? Before answering this question, Nan Mujue should first understand the concept of long tail keywords. The reason why you want to optimize the long tail keyword is determined by its own characteristics. The long tail keyword itself has the characteristics of small search volume, unstable search frequency, relatively small competition, infinite number of words, unlimited number of objects, precise target, high conversion rate, short optimization period and quick effect. What are the basic attributes of long tail keywords? Simplicity can be attributed to three points: extensibility, pertinence, and a wide range.
How to mine long tail keywords? This question is relatively difficult. I remember that Nanmu had written an article about "SEO that can understand consumer psychology is the real SEOer". To mine long tail keywords, you need to understand the psychology of consumers and understand the search habits of consumers. The choice of long tail keywords should also meet the following basic conditions: the long tail keywords are relevant to the content of the website, and the selected keywords must be words that the user may query to meet the user requirements; The way to mine: Through the website to conceive keywords related to the website business, to find keywords through competitors, to determine long tail keywords through search engine related search, to explore through the understanding of consumer psychology. How to deploy long tail keywords?
1. The internal structure of the site is deployed in a long-term key deployment effect, which means that each page can be recognized very quickly by the search engine. When the long tail word gets ranked, each page with a long tail word It will become the introduction of traffic, so that every page plays its role. According to past operational experience, a specific page long tail keyword is deployed within three. This is a good form of expression if you can extend the edit based on long tail keywords. For large websites with a lot of content, try to use the directory format to display the article.
2, the site content embodiment is deployed in the content embodiment, mainly reflected in the final content page of the website. Try to ensure the simplicity of this page, we must highlight the focus of this page content, this focus is on the content of the long tail words and the content is as much as possible. Also note that the probability of page long tail keyword exposure rate is controlled at around 30%. Title reflects the long tail is also very important. Keywords/description is represented by long tail keywords. How to optimize long tail keywords? This is slightly different from the main keyword, mainly focusing on the editing of the content and the writing of the title. A high-quality, authoritative article page can still easily support several long-tail keywords. Properly do a good job of long tail keyword recommendation in the station. If you are outside the chain, you can do it properly. It is quite necessary to do a good job of long tail keywords to improve the weight of the website itself.
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