"We are not in the manufacturing business, but to create manufacturing services." This is a fabric business executives heartfelt words. In the process of communicating with apparel brand fabric buyers and designers, they also found that their expectation of fabric enterprises is getting higher and higher. Perhaps it is precisely because of the sparks of the splashes between the upstream and downstream garments and fabrics that promote the integration of products and trends in Chinese fabric business, the integration of technology and innovation, and the integration of local and international markets. How to pinpoint the point that hit it off, has become the current upstream and downstream enterprises to discuss the issue of annual fabric exhibition, has become the upstream and downstream docking "test ground." Collision - to find the right way to the fabric "Business fabrics are mainly in the world-renowned men's fabric suppliers to choose, fancy is the material quality and fabric, as well as flower design.This season will focus on functional windbreaker fabric And shirt fabrics. "Fang Hongxin, design manager for men's wear at Caesar (China) Co. Ltd., said. In the intertextile fabrics show, apparel brand fabric buyers and fashion designers are the main visitors are more consumers, they want to find a suitable style of their own brand of fabric, hoping to continue to introduce innovative fabrics partners, how to find that they have their own The way. Suzhou Yalu Holding Co., Ltd. Deputy General Manager Gu Yinghua This quarter will focus on mens business and leisure class feel smooth, flexible, with a strong sense of quality fabrics, as well as urban casual style class color, soft, wind and rain Breathable fabric. The process of searching for favorite fabrics is to look at the general trend of each exhibition. According to the classification of fabrics, she looks for the fabric display area that conforms to the concept of brand development and then finds the suitable product for her. Julius Caesar (China) Co., Ltd. LUSEFA R & D director Wang Zhifeng will come to the third intertextile fabric exhibition, looking for is compatible with the brand elements, China and the combination of European elements, feel good fabrics. During the show, first look for fabrics that match the brand's style, and negotiate with suppliers later. Jiangsu Yueda Textile Group Co., Ltd. has a more complete textile industry chain, research and development of more than 800 kinds of yarn each year, and independent research and development fabrics, but as Yueda Textile's fashion casual brand LUCK & JOURNEY (Luke Jie Ni) brand director, Wu Yonghua Or will intertextile fabric exhibition to find suitable for their own brand of fabric. "We will focus on the natural green fabrics and functional high-tech fabrics, with a sense of design, fashion brand to reflect the fashion degree and meet the functional requirements.It is because Yueda yarn green production, such as organic cotton , Pima cotton, hemp, Tencel, modal, cashmere and other new fibers, so our clothing brand of the fabric requirements are also very high, hoping to find the fabric in March to show favorite fabric partners. " Trend - Leading fabrics and apparel "The latest trends can provide reference for the target and direction of new product design and development work to develop and produce marketable products, and ultimately gain good market competitiveness and economic benefits.From the trend , The apparel brand can discover new materials, especially new ones, which are very helpful for the choice of the company. "Chen Zhiguang, director of the procurement and development center of Guangzhou Exceptional Garments Co., Ltd., emphasized that. Popular fabric trend display area has become a "landmark exhibition intertextile fabrics," For the walk in the forefront of textile designers and buyers, where not only can quickly find the essence of fabric, but also to provide a reference for the choice of fabric and even Understand the new season clothing style. Similarly, for the fabric business, the trend through the popular fabric display, to promote better and faster product innovation. Chen Zhiguang has been visiting 8 consecutive intertextile fabric exhibition, this look through the show looking for the natural style of texture-based tune, or delicate, or simple, natural fiber-based materials, innovative technology fabrics. Chen Zhiguang said that in a short period of time to find the right fabric suppliers must first understand the exhibitors, to understand their technical level and product positioning, in order to be targeted. For fabric development ideas, Chen Zhiguang gives the answer is a new combination of color, pattern, style, function, including the new material and new combination of new technology. Wang Zhifeng the same trend of popular fabric display area has a very deep impression that they choose their own fabrics "have some help." In his view, the high-end apparel brand, internationalization is an inevitable trend, so the fabric must closely follow this trend to research and development. Gu Ying-hua said that the trend of demand for down jackets is the return of the essence and the traditional, high-tech and hand-work, with the new and old restructuring; with easy, easy to use and practical features. She gave intertextile fabric show recommendations: "the popular fabric trend pavilion choose a more eye-catching location, will give you a deeper impression." Expect - to create success with passion, "the continuation of the fabric in the strengthening, an excellent Fabric business is not limited to on time, according to the quality of finished goods, but also need to stand in the perspective of clothing enterprises themselves and each other's development.A fabric from semi-finished products, finished products into the final, can give consumers with To comfort and satisfaction should be expected in advance.In addition, to enhance the fabric innovation, according to the characteristics of different clothing, research and development and provide fashionable new fabric, clothing brand to help the market gain a competitive advantage, not the same as the other Brand. "A children's clothing purchasing manager made its own true feelings. Fu Qiang, chief designer of Shenzhen Xingtai Monsoon Garments Co., Ltd., said that the company has two women's brands "Monsoon" and "Chen Feng". From a purchasing point of view, he hopes that more new fabric enterprises will come to the exhibition, Bring more new fabrics. He felt that there were fewer new businesses in these two years of exhibitions, especially foreign ones. Foreign fabric enterprises in China have a mature business agents are in operation, the basic business with them to establish contact. Many domestic enterprises now turn to develop the domestic market due to poor export. However, there are still some problems in the concept of new product development and service. After all, it is not a year or so to be able to adapt itself from making an external order to making an internal order. He said that for apparel companies, always hope to see a more creative fabric design, rather than the old faces. Gu Yinghua hope fabric enterprises can carry out strict scientific management, the implementation of strict inspection standards to ensure the same quality before and after bulk cargo; clothing brand to provide information services, concerned about the effect of clothing; weaving optimization program to find the best weft and weft Line matching weaving process. For the show, she suggested that the way in which the presentation can be continuous innovation. For example, 2012 Beijing intertextile fashion trends in the form of a small movie broadcast to the customer to watch, for buyers to have a more detailed understanding of the show. "Fabric enterprises should provide more professional technical guidance for apparel brands to provide information on new process trends. In order to meet the higher quality requirements, they also provide quality inspection services for new materials." Chen Zhiguang said that the level of product development of fabrics exhibitors And fit with market trends and so there is still some room for improvement.
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