Recently, China's leading international children's products company Goodbaby Group and the world's largest sports brand Nike in Shanghai signed an e-commerce cooperation agreement. The future, good boy group will be solely responsible for NikeYoungAthletes (Nike children's clothing) online sales in China. The combination of this means that Goodbaby becomes Nike Greater China e-commerce partners, and NikeYoungAthletes (Nike Kids) will also be the official e-commerce platform in China to establish an official flagship store. Song Cheng, chairman of Goodbaby Group, Nike Sports Vice President and Qi Kai, general manager of Nike Greater China attended the event and completed the signing ceremony on the spot. Good boy has established good relationship with Nike Sports in the past 10 years. At the same time, Good Boy owns Nike's largest purchase in children's wear worldwide and is Nike's largest agent in the global children's category. It is based on the cooperation between the two parties and the common goal of the development of high-end children's clothing e-commerce that this cooperation has been deepened and made to create a quality service experience. Good children with its huge terminal network, and the growing membership size, build a multi-brand, all types of e-commerce service platform, the two brands coincide in this development. In this regard, good son chairman Song Zheng also said that "the development of good boy e-commerce platform has two principles can not be lost, the first is to adhere to the road of branding, joint international and domestic quality maternal and child brands to jointly promote the normalization of the electricity supplier business Development, build user trustworthy, honest loyalty high shopping platform; the second is the combination of online and offline, the traditional enterprise terminal strengths into online advantages, complement each other to create a unique and differentiated e-commerce. "Currently , The official flagship store in the good boy already has a good boy, NikeYoungAthletes (Nike Children's Wear) and other internationally renowned maternal and child brand, category covers strollers, car seats, chairs, stroller, clothing, maternal and child care products, etc. Species category, almost fulfilled all the needs of mothers from pre-pregnancy to pre-school children's products. In order to better promote NikeYoungAthletes (Nike children's clothing) brand, good boy opened its own brand zone, the four categories of goods intuitive display, user-friendly selection of goods. In addition, Goodbaby also cooperates with the relatively mature and large-scale B2C websites in the industry to integrate its own and self-owned brand products into different product series according to categories, which greatly increases consumer's contact rate with the products. In addition, "haohaizi.com" in the official website of the good boy also established a link to the entrance. It is understood that the official website of Goodbaby is named Goodbaby's Science and Nursery Website. It is a goodbaby's long-standing public service platform for promoting scientific childcare. Currently, 1,500 parenting specialists have long been online to accept parental consultation and provide an interactive forum for interaction. In the past 12 years, with a large number of stable members, the number of daily visits has exceeded 280,000, the maximum one day even exceeded 1.08 million people. This mature and huge advantage platform has saved a lot of popularity for the kids flagship store. Four networks integration, accelerate the experiential platform to establish e-commerce is a good boy future focus on the development of the business, but also its four network integration strategy an integral part. Song Zheng also stressed: "The convergence of the four networks will be the four core competencies of good kids in the future, namely, the construction of four major networks, namely the multimedia community and trading network, offline physical network, logistics, distribution and service network and customer relationship management network, This is also the key to continue to promote the future development of NikeYoungAthletes cooperation with good children. "Once the good boy four network integration strategy is formed, NikeYoungAthletes (Nike Kids) in China will have an unparalleled sales platform to show Nike products and brands charm. "We are excited to form an alliance with such a strong partner as Goodbaby and this is the first Nike China partnership in the new e-commerce space," said Qi Kaige, vice president of Nike Sports and general manager of Nike Greater China. "We firmly believe that with the support and cooperation of the Goodbaby Group, our future will be bright." Going on to the future, Goodbaby will not only be a company that makes and sells maternal and child products, but will bring Chinese brands to the world and world brands Into China's "DreamWorks" in the integration of the four networks of experiential business services platform, will inevitably be able to achieve Song Zheng also stressed at the meeting, "as of December 31, 2015, good boy (China) to achieve Annual revenue of tens of billions of strategic goals. "[On the good boy] Goodbaby Group was founded in 1989, is the world's children's products industry, one of the outstanding members and leaders, is currently China's largest specialized in children's products business enterprises group. "Good Boy" is "China Famous Brand" and "China Famous Brand." With the mission of "caring for children, serving the family and society", and guided by the mission of "improving the living environment of children and improving the quality of children's life", GOB Group specializes in the research, development, manufacturing, distribution and retail of baby products, Provide a full range of safe, easy-to-use and stylish child care products. As an industry leader, Good Kids Group actively advocates and undertakes corporate social responsibility. In 20 years, the Company fulfills the basic social responsibility of ensuring product quality and safety in an earnest manner, actively participates in the research, drafting and revision of national standards of related products including developed countries such as Europe, the United States and Japan and establishes a world-class laboratory to lead the progress of the industry. In July 2000, he founded "Goodbaby Network ", contacted more than 1,000 Chinese child-care science experts and provided a full range of scientific childcare information services to the majority of child-care families for free. In 2010, Goodbaby introduced the green development concept of "From Cradle to Cradle" carbon-free in the global children's products industry into R & D and operation. We are committed to creating a better living environment for our children, a clean and pollution-free environment . About Nike Nike, headquartered in Beaverton, Oregon, is a leader in the design, manufacture and sale of athletic footwear, apparel, gear and accessories for all types of sports and fitness activities. Wholly owned subsidiaries of Nike include: Converse, which designs, markets and operates athletic footwear, apparel and accessories; Cole Haan Holding, which designs, markets and operates high-end footwear, handbags, accessories and coats; The world's leading football brand, Umbro Ltd., and Hurley International Inc., which designs, markets and operates extreme sports footwear and footwear, apparel and accessories for young people's lifestyle.
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