Terminal sales. With more and more serious product homogeneity, women joining the terminal shop competition has become increasingly fierce. Faced with the spending habits of different regions of the market challenge, how women's franchise stores should be driven by the terminal to increase passenger traffic and rapidly increase market share. Ai music products found in the market survey, decided to store sales of seven key performance indicators: that is, traffic, store rate, experience rate, customer price, contact rate, turnover rate, turn around rate. According to these several indicators, how to quickly integrate store to enhance sales of women's stores, open sales to find the "golden key"? As China's high-end women's joined brands, Ai music products based on years of experience in the store management, very much agree with the following points.
First, to strengthen brand promotion efforts
Terminal stores brand landing is the inevitable trend of product competition. In the minds of consumers have visibility, reputation and loyalty, which is selling products to sell the brand needs to cross the bridge. The length of the bridge is long and short, need to see the brand promotion efforts and whether to take root. Ai on music in the multi-channel high-frequency branding experience concluded that to make the performance of women's franchisees to improve rapidly, women's brand should join the core values ​​of the brand in the consumer's visual life, and through some have Value-conscious marketing activities in the regional market business district to actively develop initiative.
Second, to create a good store atmosphere and gas field
Store atmosphere is an invisible gas field, which includes women's franchise stores, products and all kinds of visual and auditory elements of the integration of the atmosphere from the field, is to allow customers to enter the store when the impulse through the store, want to enter Experience and enjoy. To create such a gas field, the first is the store's decoration style positioning, material use and lighting and auditory elements of the stimulus, followed by the art of display products, product mix and display the style presented, and again the clerk's mental outlook and the overall Quality, will virtually affect the women's franchise stores atmosphere and atmosphere. For example, Ai's music products integrate the culture experience space of Eastern and Western culture. It is a space for cultural experience that reflects atmosphere, dignity, simplicity and fashion, and is sought after by high-end fashion people.
Third, to enhance service awareness
A strong brand of women's franchise stores have shown a sense of civilization and service awareness must be refined. Regardless of affinity, etiquette, insight, communication, negotiation, and motivation than brand awareness weak stores strong. Brand culture and cultural introspection will also affect the style and concept of a clerk. This is the women's franchise business staff into the brand, the key to improving service awareness, so women's franchise will also be due to the choice of women's wear brand to join their own culture and more viable. For example, Ai music products integrate Eastern and Western culture brand style, it is with an international perspective to continuously improve staff's own fashion taste and cultural accomplishment.
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