Xu Yingxin: Value Service of Brand Exhibition

Facing the three major exhibitions of China International Home Textiles, Knitting, and Yarn Exhibitions that were opened at the same time each year, how the company provides the most valuable services is the sponsor's most important goal. Xu Yingxin, executive vice president of the China Council for the Promotion of International Trade (CCPIT) Textile Industry Branch, said that from the arrangement of the venue, to the organization of the event, to the invitation of the audience, the organizer made great efforts to organize the show before the show.

Three exhibition services focus on three different exhibitions held at the same time and the same place, but the service direction is slightly different. The Home Textiles Exhibition, which occupies most of the venue area, provides an important trade platform for companies. “Trade cooperation is the basic function of China International Home Textiles Exhibition. It is our most fundamental purpose to display products, promote enterprises to understand industry trends and market demands to adjust the structure, and make professional visitors have more practical gains at the show.” Xu Yingxin Say this.

Knitting and yarn are also used as trading platforms. They not only attract domestic brands and exhibitors, but also attract companies in Southeast Asia. The difference is that the knitwear exhibition is also a technology display platform. Xu Yingxin stated that in the knitting exhibition, companies from the upstream to the downstream have their own. The display of new fibers, new technologies and new technologies reflects the technological level of the knitting industry. In addition, knitwear as a cultural consumer goods, more and more attention to its fashion, the show hopes to promote the development of knitted fashion culture.

The yarn exhibition mainly reflects its supporting nature. Because of the limited booth space, the organizers have made a rigorous selection of exhibitors, hoping to provide better supporting services for knitting and garment companies.

Brand exhibitions ensure loyalty, as the brand development needs to strive to increase customer loyalty, and China International Home Textiles Fair also guarantees its loyalty to the exhibition from both the audience and the enterprise.

As a finished product exhibition, China International Home Textiles Exhibition paid great attention to trade visitors at the very beginning of its establishment. Visitor customers were mostly wholesalers, retailers and domestic and foreign traders in circulation. It is these professional trade visitors who have opened up sales channels for exhibiting companies and complement each other. The exhibition is based on control of quality and strict screening of exhibitors to ensure that professional visitors see quality products, which results in a trade relationship between the two parties. .

“Why do companies come to the show? Why do traders come to see the show? What do they want to get from the show? The most fundamental reason is that this is a quality-assured show where they can find what they want and facilitate trade. The chance is great.” Xu Yingxin gave the answer.