Recently, the 2011 Garfield authorized conference grandly held in Beijing Xiyuan Hotel. At the meeting, Ms. Karen, the US copyrightist party of Garfield, shared the development strategy and marketing plan of 2012 ~ 2013 Garfield with many mainland authorized distributors and the media. Well-known children's clothing company Cathay Pacific as the only authorized mainland children's clothing company attended the meeting. June 19, 1978, is a great day for everybody who loves Garfield later. On this day, the new work by Jim Davis, a young anonymous cartoonist, appeared on 41 U.S. newspapers. Garfield quickly proved how successful the comic was with his distinctive thoughts and actions. In 2002, the cartoon master Jim Davis and his Paws Company and the well-known children's clothing company Paigelan Di work together to introduce Garfield into the field of children's clothing in mainland China. The target consumer group of Garfield's children's wear is 3 to 16 year-old children in middle and high-end income families. It reflects authentic American culture and aristocratic leisure life style in a dynamic and elegant fashion design style. Garfield children's clothing with its popular brand image, fashion, avant-garde, personalized design style, many in the domestic market debut, impressive performance: Garfield children's clothing in 2003 won the national consumer trust products; 2004, won the top ten in Beijing this year Hot clothing brand title in 2005 was officially selected China well-known trademarks in 2008 won the New World International Cup China-France fashion exhibition design competition silver medal in 2009, Garfield children's clothing again won the Beijing Top Ten selling clothing brand title. May 2010, is located in Beijing Jinyuan new Lufthansa Mall Garfield Living Museum grand opening, 140 square meters of the museum's products are not limited to children's clothing range, but include the current market, 90% of Garfield products, including clothing, Toys, backpacks, kettles, car accessories, books and other household products, seven of which are fun for many parents to relish, but the children can not wait to come in close contact with the Garfield to experience the authentic American Life, and shopping malls also praised this new marketing model. At this meeting, Parkland company also reported to all guests 2012 Garfield cats development strategy, that is, to develop the Garfield living museum. Garfield living museum activities for the brand building has an important strategic significance, Garfield living museum has the Garfield full product line of the latest products, rich Garfield living room space image, the Garfield Living Museum as a playground for children and cat fans is Parkland The company's important work for the next two years.
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