After the concept and execution of the "360-degree Children's Living Pavilion" are fully recognized by the market, the mini-house will make every effort to perfect the strategic marketing plan of the living museum and give the living museum a more comprehensive and profound connotation and realize the full flowering of the channel. In terms of products, mini-house strong R & D team will keep pace with the times, and strive to continuously for the life of the market hall to sacrifice the leading fashion of the top products in the brand, the "mini bear family" enjoys popular support and become the brand imprint One of the promotion of brand image and value; in the promotion, the mini house will invest heavily to create a full range of brand communication projects, such as the deployment of conventional media ads, shooting the mini-bear family living museum TVC story, making "you and living museum Story "disc or special issue, etc. In terms of cooperation conditions, the living museum's cooperation threshold is higher, mainly reflected in the concept of cooperation, quality, shop area, funds, services, which will enable the living museum operators and the other three levels Operators of living halls will gain more priority in development, more favorable policies and more outstanding performance. In the future development, "360-degree Children's Living Museum" will serve as the core concept of mini-house brand marketing, living museum shops will be the mini-house company focused on the construction of terminal channels, "storyteller children's space" will be mini house brand Upgrade and sales of the core engine driven, and ultimately in the highly competitive children's clothing market out of a differentiated way to win. Mini house company will adhere to consistent business philosophy and service measures for our partners to provide more superior cooperation programs, better quality and thoughtful service and better marketing performance. Since the mini-house brand upgrade, the brand effect is obvious, visibility and reputation in the national market, especially in South China to further improve the market, franchisees also further expanded. Facing the challenges of both opportunities and opportunities In 2011, Mini House was so proud of itself that it steadfastly took the hope of relying on product innovation and service enhancement.
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