Starting from May this year, DaLingshan, Dongguan, a friend of mine has been hot in the mouth of such a clothing brand : the brand originated in Hong Kong, headquartered in Humen, to design and production started, after years of development, has become a fashion design, R & D, production, sales, brand management in one, with thousands of employees, not only exported to dozens of countries overseas, the country also opened hundreds of specialty stores integrated modern garment enterprises. Its quality, strength and popularity won the respected consumers. Opening day in Da Lingshan caused a sensational effect.
The brand is Hong Kong Zhen Chi Mei fashion business women. Its core business is apparel design, production and sales and brand management. It has been at the forefront of the industry in popularizing the concept of fashion in life and has become the evaluation direction of the new generation of apparel development and industrial development. This is also the reason DaLingshan consumers pass on the beauty of Zhen Zhi.
Its legend, leap and achievement, destined to become the dazzling jewel of the apparel industry, its products and benefits, management and image are called apparel, industry benchmarking.
Dalingshan is located in central and southern Dongguan City, is one of the famous town in southern Guangdong, is located in the center of Dongguan New Town, Songshan Lake Science and Technology Industrial Park, with the sand eco-tourism zone of the "Trinity" between the unique geographical location, an area of ​​95 square kilometers , Its 23 village committees (communities), the town more than 400,000 people, with a huge consumer market clothing.
Due to its location along the coast and the huge processing and manufacturing industry in the town, Da Lingshan was especially affected by the global financial crisis in 2008. In the same year, in its neighboring Humen Town, Hong Kong Zhen Chi-Mei fashion business women have ushered in an unprecedented spring, which is mostly interested in the company's top leaders with long-term perspective. At the beginning of the establishment of Zhen Zhi-Mei, senior management of the company formulated the long-term development plan of the enterprise. This plan takes full account of the status quo and prospects of the coastal and inland apparel industry as well as the development trend of the international and domestic markets. It has a clear picture of the overall development of the brand after understanding what to do and how to do it. According to this plan, step by step toward greater development. Even the global economic crisis in 2008 has not affected the pace of changing Zhen Zhi-Mei. Because of the early cultivation of the domestic market, Zhen Zhi-Mei has formed two markets at home and abroad, And it is the rise of the domestic market that effectively resists international market risks. At the same time, it effectively demonstrates the dominance of the apparel industry in many industries and as the domestic quality of life continues to increase, the desire for branded apparel will only become stronger and stronger, and Zhen Zhimei will usher in greater development.
After a correct development strategy is formulated and implemented in full, it is the task of the management team. The foolish beauty of the management team, with first-class execution. The management methods developed from the coastal areas and combined with the domestic characteristics are called "paramilitary management" by the industry. From top to bottom, the division of labor is clear, each responsible for its own, the system is perfect and methodical. This is also an important guarantee for the steady development of hundreds of Zhen Zhi Mei stores nationwide.
According to the company's strategic plan, Zhen Zhi Mei Dalingshan stores will benefit from the geographical advantages of the neighboring headquarters, a good logistics and transportation system, its clothing update speed will be faster than other stores on a beat, so the company its Operational objectives and requirements will also be higher, not only to make Ching Chi Mei Dalingshan become the jewel of the pearl, but also to establish Zhen Chi Mei in South China to strengthen the development of solid foundation.
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