In recent years, China's apparel industry has gradually accelerated the development of more and more people with lofty ideals through the apparel franchise chain and other means to join the industry in order to achieve their dream business. However, the development of the apparel industry in China is still in its infancy, and even the formalization of apparel franchising chain lacks the necessary norms and nurturing. The lack of marketing skills and system training is also clearly one of the major hurdles to the growth of clothing practitioners. This article through the Mava clothing brand discount 633 apparel successful operation mode - "Mava apparel brand discount 633 model" to a deeper analysis of how the franchisees should be done in order to achieve a successful shop. Hope that through this article can give the majority of clothing practitioners, operators and franchisees some useful inspiration. Successful location = 50% success of the shop Since 2009, formally launched in mainland China Mava clothing brand discount 633 apparel brand since the Wal-Mart supermarket marketing model and apparel completely integrated "Mava apparel brand discount 633 model" has been identified down , After continuous upgrading and improvement, now has become a Mava apparel brand discount 633 apparel brand operations effectively guarantee. In the Maartarel brand discount 633 model of the various standards and standardized operation, the success of the site has become the most important condition for the success of the store operations. In Mama apparel brand discount 633 operations team has a saying "successful location equal to half the success of the shop," therefore, the Maarten clothing brand discount 633 clothing store address for the selection is very strict and demanding, because it is basic On the shop is a guarantee of success. In Mama clothing brand discount 633, the headquarters operations team in the study of the address from the surrounding environment mainly from the analysis of the level of consumption analysis of market demand in three areas to analyze, and ultimately determine whether it is suitable for shop. Mama clothing brand discount 633 attaches great importance to inspect the factors surrounding the store environment, whether the transport hub, the number of people is there next to the same type of shop, etc. On the other hand, Mava clothing brand discount 633 for the entire place of consumption People and consumption levels of the appropriate research and market analysis to determine the consumer groups, and then make the right market assessment, and finally through a variety of data synthesis, to determine whether you can shop in this place. "The most important one is to locate the target customers, delineating the consumer group.Every of our stores are selected according to this process and standards to do." Mawa clothing brand discount 633 marketing department official said. It is understood that the Maartarel brand discount 633 apparel in the store site selection of these strict audit projects, the headquarters will send a special operational team to examine, in order to ensure the success of each store opened to ensure franchisee's interests. Professional marketing team to solve all the problems of opening a new store For many chain stores, store a unified standard image, a unified product display is not only the overall image of the franchise and an upgrade, but also to some extent, to promote the entire store Product sales. Therefore, the store opened the new store decoration, product display and staff training and other aspects of the new franchisee is also a big headache. In the definition of the 633 pattern of discount fashion brand Mama, the store's image decoration, product display, staff training, opening and sales promotion, staff management and staff assessment have a standardized and standardized procedures. Before each new store opened, the professional marketing team of 633 discount Mama clothing brand will be directly to the store to guide the franchisee, in accordance with the company's chain VI decoration, hand to guide franchisee product display skills. In addition, arrangements for additional time sales apparel apparel and sales skills training to ensure that sales staff will be able to master the opening day of all kinds of relevant knowledge, improve product sales. In the latter part of the opening and promotion activities, marketers will be based on sales promotion of products and strategies to make timely adjustments and guidance, and strive to give franchisees in the shortest possible time to grasp promotional techniques and strategies. The best way to reflect the refinement and humane management of one aspect is the Mama clothing brand discount 633 on the franchise staff management and assessment, discount Maartarel brand 633 According to their own marketing experience, summed up a set of sound personnel management And assessment standards, franchisees only need to follow this standard will be able to minimize staff costs, so that the profit maximization, which is also other franchise brands do not have. All-round product strategy to solve the fundamental problem of sales Of course, the store opened up more easily, but to make new store for profit, sustainable development, improve sales is fundamental, and the product is the core of the sales problem. For the franchise chain, a comprehensive product strategy to fundamentally solve the sales problem. So, what is the omni-directional product strategy? Take Mama clothing brand discount 633 clothing, due to its popularity and popularity, Mava clothing brand discount 633 positioning product strategy, the "multi-level product mix , Product category ultra-rich, truly personal personal products supermarket "as the company's product strategy guiding ideology, and constantly develop new products to meet market and consumer needs. Ensure that every consumer can find their own satisfied with the product. Secondly, Mava clothing brand discount 633 all products to "low cost high price" pricing strategy, firmly locked their target customer base, so that new stores in competition with their competitors did not fall through the wind to ensure that the store's profit. On the other hand, discount Mava clothing brand 633 for the new store's products, but also have their own one of the distribution standards, in general, Mava clothing brand discount 633 headquarters will be allocated according to local consumer groups demand, appropriate for personalization and Differentiated services, so fundamentally solve the new store opened selling the issue of goods, to ensure that store sales higher than peer brands. Bombing opening promotions quickly and effectively open the local market. For each franchising new store opening, in order to take the lead in opening up the local market, promotion is often the most effective and most direct way. Here we also use Mama clothing brand discount 633 successful opening promotions to provide you with a reference. In Mama clothing brand discount 633 model of the opening and sales promotion standards, each Maarel clothing brand discount 633 clothing store in the successful opening, in order to ensure the successful operation of the store quickly set foot in the local visibility, the headquarters will arrange for standardization and standardization Three months of consecutive promotions. The specific approach is, within three months every half a month for a promotion, a total of about 5-6 promotions, with explosive promotions, expanding the brand in the local area of ​​?? publicity, so that the discount Maartarel brand 633 After each new store opened, can effectively occupy the local market. This is also a feature of Mama clothing brand discount 633 model marketing. The three-month promotional cycle, firmly grasp consumer awareness of brand consumption, consumers from the subconscious to accept the store, in order to accept the Mama clothing brand discount 633 brand. Mawa clothing headquarters investment information throughout the consultation! Contact: Shen Yijun (Manager) Tel: ã€Contact】 Address: Guangzhou Baiyun District, Wang Wo, Mong Wanda Building, No. 1, Building 1 ã€Official Website】: http://
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