With the accumulation of experience in becoming a high-end brand and a strong brand in the country, "Martian Slave" has been adjusting its orientation and development direction to the young fashion brand "Ada".
Brand family: http: //
A brand culture and story
1 brand culture:
Ada - To promote comfortable and tasteful life advocate. Whether it is day wear or evening wear, give the wearer plenty of freedom with space, to meet the needs of different occasions, to show unique personal taste, static and dynamic, hardness and softness.
Ada tends to release inner self-confidence in a state of self, and externalize the intellectual world rich in urban women's ethnicity in clothing or looks. Vibrant style, elegant fashion sense unparalleled, so that no matter what time Ada women, wherever you can distribute healthy, stylish, self-charisma!
2 brand story:
Ada, a famous brand from Milan, Italy, has obtained the right to cooperate under the heavy investment of the horse-slave company and started to develop in Mainland China as the first independent brand in 1999.
Two. Brand positioning
1. Brand Name: Ada ( Adalid )
2. Brand Strategy: For every urban intellectual woman who pursues the details and exquisite life brings mature and extreme sexy, and with its imaginative design to create a woman's elegant and romantic, sensual and rational modern life.
3 brand style: to match, comfort as a precondition, focusing on lifestyle, style fashion, atmosphere, with strong. Ada creates a variety of ways to dress up stylish women's lives on a variety of occasions, highlighting these topics and making new changes every quarter of the year.
4. Brand value: enjoy the work, enjoy life.
5. Attitudes towards life: As modern urban women, work and occupation are integral parts of their self-realization. They are energetic and optimistic about their work. At the same time, they pursue the taste of life and relieve stress from stressful work. , Love the comfortable home environment and romantic leisure.
6 target market
6.1 Target customer groups Core consumer groups Mental age: 25-35 years old Occupation: Physiotherapists, teachers, postal services, banks, civil servants and other highly educated fashion women, including tasteful housewives, senior staff, the company owners as additional customers.
Dress occasion: to work, gatherings, shopping, community activities, tourism.
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