Younger, more dynamic, GELA interactive marketing new ideas

November 28 - December 2, a small game called "Catch It! Black Noodles Sheep" was officially launched at Gallia's official mall. Although netizens have already seen the event notice on the official website of GELA and the official mall, netizens exclaimed endlessly after participating in the interaction. However, the simple but interesting way of participating also made the users enjoy themselves. This is also a new interactive attempt to promote the culture of Gloria Women .

年轻化,更活力,歌莉娅互动营销新思路

Small game, big concern


Although the black-faced sheep is just a simple interactive mini-game, but it suddenly captured the hearts of many users, netizen Wang evaluation of this interactive mini-games: "Just started just want to see the official mall in the song Liya there is nothing new Listed or discounted information, unwittingly noticed the black-faced sheep, I feel particularly cute, but also launched a lot of colleagues and friends to catch the sheep, and the prizes are also very attractive, whether black sheep keychain or Scottish-style Notepad, All very special. "

Cute dark-faced sheep, coupled with unique prizes, let this game in the network at once the fire up. More users wrote an article entitled "mud horse has become a cloud, Scottish black sheep you have seen it! "The post, introduced to everyone this little game, and was reproduced in multiple forums, triggering more users attention.

New way of interaction, young, more dynamic

As a well-known women's clothing , Gloria after 16 years of hard work, with today's visibility, and its "travel culture" brand positioning new ideas are inseparable. In the network, obviously you can try younger, more diversified gameplay. Brand

In September this year, Gloria launched "Go, Travel together" activities, allowing users to combine the travel culture with more than 1.45 million participants. This time, Gillia also launched a new interactive form for users to "catch it! Black-faced sheep" game, the 24th round of global tour - Scottish brought back the style gift as the event, once again to the Internet users conveyed the concept of global travel culture. And everyone in the process of interaction with the black-faced sheep, increased the joy of shopping in the official website of Goliya, directed at the black sheep away users, but also in the course of the game noticed the sale of goods, and good to the mall The impression that can serve multiple purposes. Fashion Women

Breaking the rules and jumping out of marketing tools such as discounts and coupons, Gloria is apparently continually trying out new online marketing models. From the activity of "catching it! Black-faced sheep", this attempt has been successful. Of course, the challenge comes with surely the risk, but GELAIA brave to open up unknown markets, while constantly trying new marketing methods, but also to strengthen their core brand concept - the journey of the world, for its class is already a brand Great progress, opportunities only belong to those who can seize it, I believe that Gloria women's brand to maintain this innovative ideas, a women's brand interactive marketing leader.

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