The difference between clothing counters and specialty stores

Exclusive Shop, also known as a specialty store, is a retail business that specializes in or authorizes the operation of a major brand of goods (manufacturer brands and middleman brands) and is the earliest form of apparel retailing.

The advantages of the stores are: they can directly contact and communicate with target consumers; they have long-term profitable operations; they have strong autonomy, they are easy to implement marketing policies, and they have fast fund recovery; they can fully display the brand's product lines, and decorate and display their products. There are few restrictions, and you can decide on your own promotions. The longer you operate, the more repeat customers will be. The brand image will be easily reflected. Of course, there are also drawbacks in specialty stores, that is, high costs, such as the wrong location, no target group, low sales, and rent will become the maximum cost. Offsite operations are especially difficult.

China's chain stores are mostly small and medium-sized stores because of restrictions on site conditions, funds, and management. The types and specifications of products sold are very limited, and it is difficult to meet the needs of customers for one-stop shopping. To this end, shopping malls or supermarkets may create merchandise counters in conjunction with the consumer characteristics of merchants in the shopping district, specifically providing a wide range of products for a certain category, a certain brand, a certain region, or displaying merchandise provided by a supplier. The channel design of brand clothing in the specific retail forms, you can choose to open counters in department stores, shopping malls advantage: there is a certain amount of people and sales, such as the choice of shopping malls in the local have a certain influence, it is easy to spread the brand into The management of energy is less. The disadvantage is that: the need to pay the relevant fees, admission fees, advertising fees, shop fees and so on.

Zhixun Garment Software sums up three modes of cooperation between current women's clothing brands and department stores: First, Japanese and Chinese-Taiwanese styles. Manufacturers and shopping malls share risks through the form of "deduction points," which are generally called store counters. In the actual operation process, in order to reduce its business risk, shopping malls usually require certain guaranteed bottom sales. This model is most common in the current domestic market. The second is the Hong Kong, China and Europe model in China, which means that property management is used to manage shopping malls. Shopping malls only rent venues and collect rental fees, utility fees, etc. The operating risks are all on the manufacturers, which is commonly referred to as “shop-in-shops”. Its essence lies between counters and specialty stores. The third is the buyout business model of some traditional state-owned shops. The shopping malls bear all risks. For branded women's wear, entering a large-scale shopping mall to set up counters and using popular shopping malls to promote their popularity and reputation is a shortcut to establish a brand and sell products.