Men's underwear is quietly changing. Mall underwear area is no longer just the world of women's underwear, more and more brands out of a special men's underwear zone. Pretty colors, sophisticated design and the use of high-grade materials ... ... men's underwear in terms of color or style than in the past have made a major breakthrough.
This year, men's underwear is very popular deep V-neck design, style and more are partial feminine Slim models, with particular emphasis on the chest and waist lines. A counter salesperson said that this is because now the men pay more attention to shape than ever before, tight-fitting style allows men to wear shirts, suits appear more upright. At the same time, many men's underwear and women's underwear as stressed the "no trace" concept, the use of traceless underwear design will not outline the body lines when worn, can be used with high-end dinner dress worn.
Men's underwear seamless underwear
In addition, this year, men's underwear is more superb material texture. The material of cotton is basically replaced by a wide variety of materials. Such as Modal (also known as beech fiber), cashmere, silk, and even polyester, viscose, nylon and other chemical composition of the new composite materials. Some high-end consumers prefer to use underwear made of special materials, such as thermal underwear made of cashmere. Underwear with silk material is designed as a shirt style, you can directly "underwear Waichuan" with the jacket match. These underwear valuable, a set price of 2,000 yuan.
"Men free" to "men invited to." In the past, shopping malls area can definitely say "men into the" all-female lingerie often make men ashamed to go. But now the situation has changed, not only the underwear brand popular "men and women mix and match", and many brands are specifically dedicated to selling men's underwear counter, shortly before the love brand out in Hangzhou Mansion love men's shops, all-male vest, Underwear, warm suit so that men have access to underwear shop impulse. Compared with the past, men's underwear counters in the proportion of higher and higher. A brand underwear store and even underwear men's underwear store eye-catching. Salesperson said sales of men's underwear increased year by year, especially this year, the new autumn and winter underwear male models sold better than female models. "Compared with women, men pay more attention to the quality and comfort of underwear.The newly launched men's underwear with seamless design, in the knee, elbow and axillary Department with a special needle method for seamless processing, with particular emphasis on resistance Grind and comfort. "
Men's underwear has become a new profit growth point, adore 2011 earnings report shows that men's underwear sales growth rate reached 68%, sales approaching 300 million yuan. More and more brands are also willing to increase new product development and design of men's underwear. In today's lingerie brand exhibition, the protagonist on stage as if already is a man's product, the exhibition site often have more than half of the booth are all types of men's underwear styles. No wonder the industry emotion, men's underwear, "Spring" has come.
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