Mama MaxMartin Post-Contemporary Art: Make Funky Kids

As an original European and American fashion brand, from the emergence of the “Marma绨 Max Martin” in 2013 to millions of platform fans nowadays, in just a few years, Mama Chang quickly gained popularity among fans on the e-commerce platform. Buoyant. Mama Yi used “post-contemporary art” as a culture to convey the elements of fashion and create creative and playful works, combined with modern aesthetics to enhance the brand's front-end visual quality. What kind of unique design charm does it have? What kind of brand culture and philosophy do we have? Let's take a closer look!

About Maxima Martin

It is reported that MaxMartin is the founder of Shenzhen Junshang Garment Co., Ltd., and has joined hands with Italian designer CIACOBBE of Milan Industrial Design Institute to create the original European and American fashion brand. The brand is inspired by youthful vigor and inspiration from the sky. It is a systematic understanding of the spirit of the trend. It continues the "pro-contemporary art" with no scruples and joy, to interpret the personality and inspiration of fashion trends in Europe and America, and to create a creative, playful fashion design. . MaxMartin hopes to break through the traditional imprisonment, subvert the order of the senses, and highlight the unique brand charm with pen and ink beyond the shackles of real life.

(The picture shows Mama Ma implanted the movie "Who's Youth Is Not Confused")

MaxMartin Mama Pioneer Design Concept

Inheriting post-contemporary contemporary art - MaxMartin was inspired by the new emerging post-contemporary art in the current pan-Arts era. Post-contemporary art as a new ideological trend of art has always been to arouse people's imagination and creativity. It has no binding and In the restricted area, as long as it is innovative, it should not be inherited. It should neither repeat nor repeat itself. MaxMartin has made young, individual, rebellious, innovative, free, and independent value concepts deeply rooted in the hearts of the people, and has become an eternal spiritual symbol. In the creation, there is a new kind of life and passion.

Advocate the spirit of innovation - MaxMartin brand advocates the spirit of creation, the grasp of color and printing, just add a sense of art, at the same time, MaxMartin boldly into the satire, joking, playful patterns, the use of fashion to convey brand attitude and young people's dreams and ideas . Collided with unexpected inspiration and fashion sparks, give full play to the charm of creation.

Release the restlessness factor - MaxMartin is born with a rebellious personality, does not want to be submerged by the secular, they are a restless "bad boy" in their bones, they pursue a free and unrestrained attitude towards life, let go of the enthusiasm and instinct they can not rest in their hearts. . They are also a group of zealots and enjoy the coolness that they can use to carry their bags and walk the horizon.

Join hands with fashionistas to demonstrate cross-border cooperation

MaxMartin not only has a unique design style and fashion ideas in the design concept, but also has a unique vision in brand cooperation and publicity. In 2015, with the cooperation of the famous fashion designer Zhang Chi, Zhang Chi series models went live in August. Zhang Chi graduated from Italy's Stilluto Marangoni and is an avant-garde designer praised by foreign media. His collaborating brands include Swarovski, Maserati, Martell, Mercedes, Land Rover, Apple, etc., as well as various variety shows and fashion stars. There have been many cooperations, and the joint cooperation between Mama Ma and Zhang Chi is a new step for brand development.

At the same time, Mama绨 signed a contract with TUZKI in September 2015 and obtained a license for the use of TUZKI. In April 2016, he joined hands with Ali Fish and became the only Class A partner in the movie “Who's Not Young?”. And in 2015~2017, we have cooperated with many fashion media.

(The picture shows Mama Ma implanted the movie "Who's Youth Is Not Confused")

Mama Chang is frequently exposed in fashion media and film and television, deeply taps the preferences of potential users, attracts more young people and celebrities, and rapidly expands the brand's influence and popularity.

MaxMartin's three major design series

On the other hand, MaxMartin has three major design series in its product design: "Rebel Native Art," "Steam Punk," and "Hip-Hop Sport." The rebel original art series uses strong colors, rich taste, and inspirational prints to create strong visual arts. The steam punk series is more intrinsic to expression, using borderline culture and independent culture to convey rebellious spirit and attitude, and more in design. Concise and powerful; while hip-hop sports series use more European and American style elements of street sports, into the skateboard, hip hop music, street art, etc., more biased towards casual leisure. These three series more systematically and comprehensively outline MaxMartin's design style, using the works to convey the brand's design concepts and attitudes, and more diverse to convey the charm of the brand.

In the 2017 season, Mama Yi once again broke through, breaking the silence and heavyness of autumn and winter, ushering in the new season's creativity and inspiration, exerting imagination and imagination, and inspiring embroidery with Marvel comics, animal prints, and space and oceans as design inspirations. And the printing process, together with the dazzling colors and bold exaggerated accessories, create an impression of spring unrest and restlessness.

It can be said that MaxMartin's never-ending concept of post-contemporary art has been deeply rooted in people's minds. It has demonstrated its unique brand charm again and again. When others still stop at how to do a good job as an e-commerce business, Mama Yi has already looked at her eyes. The broader brand market has made the original Tide brand deeply rooted in the hearts of the people and it has become a “funny kid” with a bright future.