In the decades of hard work, Ruxin has gradually become a leading company in China's direct selling industry, and has begun to use its own strength to contribute to China's environmental protection cause, which coincides with the concept of “Oriental Beauty Valleyâ€. In the Fengxin Ruxin Greater China Innovation Headquarters Park, the entire building is made of environmentally friendly materials. All the lights are automatic induction lamps; the sunken square is carefully designed to form a water-saving system with the bathroom; even the parking lot, such as Xinduhua has customized a special permeable brick to improve the urban water environment. All of this is to create a win-win situation and to lead by example and take on more social responsibilities while realizing its own development.
The open office environment, the ubiquitous leisure area, and the layout without walls and the office without doors, NUSKIN, such as the New Greater China Innovation Headquarters Park, is full of innovation and vitality. But who can think of a company like the New Group that produces personal care products and nutritional supplements, its founder is actually a rigorous American law student.
In 1984, Mr. Luo Baili, who was still in college, found that his sister's skin care products contained many harmful ingredients. He was determined to make a healthy skin care product. With the help of friends, Ruxin Group was established.
The temperament of the operator determines the character of the company. For this reason, although Ruxin is a personal care product and nutritional supplement enterprise that is famous for its innovation, Ruxin always insists on demanding itself with strict standards, not only in scientific research and development. Require global synchronization, the selection of raw materials is demanding geography, environment and even latitude and longitude, and the product label must be written with large characters to remind consumers to read and use their actions to prove their "high quality, pure and flawless" product concept. .
In 2003, with the symbol of "spring of youth", such as the new officially entered mainland China, and in 2006 became one of the first companies to obtain direct sales license. In the decades of hard work, Ruxin has gradually become a leading company in China's direct selling industry, and has begun to use its own strength to contribute to China's environmental protection cause, which coincides with the concept of “Oriental Beauty Valleyâ€. In the Fengxin Ruxin Greater China Innovation Headquarters Park, the entire building is made of environmentally friendly materials. All the lights are automatic induction lamps; the sunken square is carefully designed to form a water-saving system with the bathroom; even the parking lot, such as Xinduhua has customized a special permeable brick to improve the urban water environment. All of this is to create a win-win situation and to lead by example and take on more social responsibilities while realizing its own development.
For example, the new campus has a total of 5 floors, which are called “Keeping Dreams, Targeting, Persistence, Positive Action, Leading by exampleâ€, which also represents the new values: remembering the initial heart of “the power of condensing goodnessâ€, only by doing it yourself, To help more people do it.
Recently, NUSKIN, such as the President of New Greater China Region, Ms. Jiang Huilin accepted an exclusive interview with the Liberation Daily and Shangguan News, telling how Ruxin is committed to the development of beautiful health with the power of scientific research and hard work, and recalls the new and The fate between Fengxian is expected to promote the development of the "Oriental Beauty Valley" cause.
Office area
Spread the beauty of health with the power of scientific research
Up to the news: If all the new products are developed by themselves, what makes the new research and innovation speed?
Jiang Huilin: The reason why the new group can maintain its enthusiasm in product research and development stems from the two guarantees behind it. First, a strong R&D team, with new and most advanced anti-aging technologies and products, for example, we have two anti-aging research centers around the world, more than 100 full-time researchers, and also acquired the American Life Genetics Technology Center. Layout development, cooperation with many world-renowned scientific research experts and academic institutions. In recent years, we have also started to cooperate with well-known experts in China to give full play to the local strength of scientific research and technology.
With a strong R&D foundation, the application of research and development results to products effectively, and direct benefit to consumers is also a part of our attention. Each product of the new group will experience the “6S†quality measures of the topic, source, specification, standardization, safety and evidence. Each measure has strict control by professionals. "6S" has also become a brand new gene, which will accompany the birth and growth of each product.
News: If Xinxin is a foreign company, the skin of foreigners is different from the skin of our Chinese. In the process of product landing, if there is any new adjustment?
Jiang Huilin: Innovation will inevitably require the support of a global vision, and we are proud of our global resource allocation capabilities. Our R&D and procurement are all global, but we have anti-aging research centers in the US and China, and we will consider the characteristics of people from different regions at the beginning of R&D. After successful product development, different regions have different formulas when applying for declaration, taking into account skin characteristics and consumption habits of different markets.
Take the new products listed in March this year as an example. During the product development, our research team spent 4 years, invited more than 4,000 people from all over the world to participate in the product effectiveness test, and passed 10 rounds of global research and more than 100 times. Professional interviews and quantitative research. After accessing a large amount of skin data, the new product has the ability to provide customized skin care solutions for different skin types.
Shanghai R&D Center
Foresee yourself better with word of mouth and details
Up to the news: compared with other skin care brands, such as the new seems very low-key, advertising is relatively small, why? What is the new way of doing business?
Jiang Huilin: We hope to form a word-of-mouth effect and establish a word-of-mouth marketing, so we will invest the main budget in R&D and products, not in advertising. We believe that the product itself is the best advertisement, and the consumers of our products are like the new best spokesperson. This kind of word-of-mouth marketing also enables us to establish good interaction with consumers, find out their needs in terms of maintenance and care in the process of communicating with consumers, and provide us with inspiration for product development.
Up to the news: If there is a famous saying called “Foreseeing a better selfâ€, if the product is new and innovative, it will be a healthy beauty. Then, how can employees help them to foresee a better self?
Jiang Huilin: Employees foresee better self, first of all, let them have a healthy body and a healthy office environment. In the headquarters of the New Greater China Region, there are various facilities such as spinning bikes, gymnasiums, dance studios, table tennis tables, and shooting machines. The nutrition rules for three meals a day in the canteen, the calorie consumption tips on each step in the stairwell, etc. Constantly enhance the health awareness of employees.
In addition to good employee care, we are also working hard to do the details and let employees contribute to society. For example, the headquarters of New Greater China is located in Fengxian, far from the urban area. We have opened more than 30 shuttle lines for employees in the morning and evening peaks, covering the main subway stations in the city; the park is equipped with electric charging piles to drive electric cars to work. The staff provided great convenience; we also provided a dedicated shower room for employees who commute to work. We encourage employees to travel green, and we provide comprehensive support as long as employees take action. This not only reflects the sense of social responsibility of the new group and employees, but also coincides with the value advocated by the “Oriental Beauty Valleyâ€.
Gym
Promote the development of "Oriental Beauty Valley" with its own efforts
Shangguan News: Why did you choose to establish an innovation headquarters park in Fengxian instead of elsewhere?
Jiang Huilin: Ruxin is very early with Fengxian. In 2000, Fengxian had a new factory. At that time, the Fengxian District Government provided good help to the factory and encouraged us to further expand our development. Later, we realized that we have a better place to take on our ideas and spread the beauty and positive attitude towards more people. Therefore, the headquarters of the New Greater China Region has been developed in Fengxian.
What surprises us even more is that Fengxian is vigorously promoting the development of the beautiful health industry, allowing us to see more opportunities and full of motivation. We also hope to communicate and cooperate with more outstanding enterprises for the health of Chinese consumers. Beauty brings more excellent products.
Up to the news: If the new landing in the "Oriental Beauty Valley" will help the future development?
Jiang Huilin: At present, the beauty pursued by most consumers is a healthy beauty, and the new anti-aging concept and the beauty advocated by “Oriental Beauty Valley†can meet the needs of consumers.
In our view, the beauty of health is not only the physical externality, but more importantly, the beauty of the spiritual character. Fengxian has a "culture of sage" and promotes the health of culture and spirit. For example, since the brand was founded, it has been passed to the world. The power of goodness, such as the high degree of cooperation between the new brand and Fengxian culture, also gives us confidence in participating and helping the “Oriental Beauty Valleyâ€.
Shangguan News: We know that you officially became the president of the New Greater China Region in June last year. How do you evaluate the performance of the New Greater China region in the past year? What are your expectations for the future?
Jiang Huilin: From the just released first quarter 2017 financial report, we can see that in the last quarter, such as the new group's revenue of 499 million US dollars, an increase of 6%. Revenue in China increased by 26.4% year-on-year, and the number of loyal customers and business partners increased by 23.9% and 13% respectively. Our achievements in the Chinese market benefited first from the strong support of the government. Secondly, in order to better enable the audience to “predict better themselvesâ€, we launched a series of online and offline interactive experience activities in the brand image and products. In the process of upgrading, the consumer experience is always in the first place.
What we are always pursuing is the continued steady growth of the market. The global management team is also convinced that the new future is in China. China's direct selling industry has gone through the golden decade of rapid development. In the future, the direct selling market dominated by the big health industry will continue to exert its strength. From a global perspective, China is about to become the world's largest direct selling market. With a good industry environment and excellent brand genes, we will continue to accelerate development and promote innovation in all aspects of our business. For example, new innovative thinking, scientific research strength and global resource integration capabilities can also play a unique innovation force in the process of “Oriental Beauty Valleyâ€.
Editor in charge: Kebang
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