é—½æ´¾æ´¾æœ "Opening the territory to expand the soil" to find the blue sea
Shishi textile and garment import and export increased to 163 countries, has become the largest exporter in Quanzhou manufacturing industry
Since last year, Shishi Textile and Clothing Base Camp Shishi City has stepped up efforts to explore the international market. From January to November last year, the city's textile and garment self-operated exports amounted to 1.292 billion US dollars. It is worth mentioning that the number of self-operated exporting countries has increased from 120 to 163 three years ago, making it the most exported industry in Quanzhou.
“The Shishi textile and garment exporting countries continue to increase, which is the result of the enterprises facing the difficulties of 'opening up the territory' and the policy effect of the local government to encourage and support enterprises to accelerate the 'going out to sea' under the 'One Belt, One Road ' initiative.†Shishi City Bureau of Commerce Lin Jinchang said.
After more than 30 years of rolling development, the annual output value of Shishi textile and garment industry has exceeded 50 billion yuan, and a number of clothing brands such as Fugui Bird, Edenberg and Dipai have been born, and it has become a famous Chinese leisure clothing city. However, with the rapid growth of the domestic textile and garment industry's production capacity, the overcapacity of the whole industry has hit, and the pressure on Shishi textile and garment enterprises has doubled.
Faced with the test, some Shishi textile and garment enterprises began to seek "going out to sea" to resolve excess capacity.
In order to serve enterprises “going out to seaâ€, since last year, the Shishi government and the textile industry have organized relevant forces and increased investment. Through international purchasing groups, international clothing associations, e-commerce platforms and other means, they have increased their promotion abroad. Buyers from emerging market countries such as the Middle East and Southeast Asia are coming.
At the same time as organizing enterprises to participate in the emerging market, Shishi emphasized that “the group†and participated in the overseas emerging markets in the name of the clothing city and achieved remarkable results. Statistics show that in the export structure of Shishi Clothing City last year, the export sales from emerging markets such as the Middle East, Russia and Southeast Asia accounted for nearly 50%, an increase of 15% over the previous year.
In the process of “going out to seaâ€, some leading enterprises have increased product development and productivity, and actively optimized the product export structure. For the European market demand for high-end products, since last year, Shishi textile and garment industry has developed a corn fabrics, carbon fiber fabrics, stone Tai Chi fabrics, synthetic fabrics and a number of new nano products, greatly welcome international market.
Statistics show that the first 10 months of last year, Shishi garment export unit price of less than hundred dollars of clothing, from 65% three years ago down to the present 40%; the proportion of exports of high-end apparel fabrics, increased from less than 20% three years ago to 40 %.
“In the past, because textile and apparel products were concentrated in the low-end sector, our sales were difficult to enter Europe, the United States, Japan and other developed countries and regions. At present, with the increase in the proportion of high-end products, this situation has been significantly reversed.†Shishi Textile Tian Qiming, president of the clothing trade association, said.
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