In 2019, China International Fashion Week opened in Beijing. This year's Fashion Week has produced a large number of young designers with talent and passion. At 10 am on March 29, YAMIDO&JS Jiang Shuo brand held a new product launch conference for the 2019 AW Gaoding series in 751 cans and fairy tale towns.
Designer experience
Designer Jiang Shuo is a college fashion design teacher. He also has rich design experience. He has provided costume matching work for CCTV and Beijing TV hosts and guests for a long time. He was the special designer of the 2010 Shanghai World Expo costumes. In 2017, China International Fashion Week completed the first release of personal brand, and is currently the founder and design director of YAMIDO&JS Jiang Shuo brand.
YAMIDO&JS Jiang Shuo: A brand full of love and dreams
JS Jiang Shuo Brand is a brand full of love and dreams. It is specially designed for children aged 3-14 years. The designer strives to balance the children's delicate body and pure dreams in the design.
Soft and comfortable is the premise of the dress. Considering the delicate skin of the children, from design to fabric selection and hand-made, the designer has a care and heart, giving the child a super touch and wearing. sense.
At the same time, the design will fit the children's personality, just as every child is unique. Each dress is a unique piece of art, integrated into the children's dreams, full of stories, not copied, and invisible dreams. Incarnation of tangible companionship.
As the Little Prince said: The time you spend on your roses makes your roses so important. The same is true of the YAMIDO & JS Jiang Shuo brand, which is a design worthy of consideration and time to test.
2019AW new product design concept: pure and beautiful childhood adventure
Jiang Shuo introduced that the design of this season's new products is inspired by the fairy tale "Alice in Wonderland". The story begins with a dream, and in a fairyland full of magical colors and wonderful bizarre, a fantastic journey is staged. The little girl in the story, Alice, is pure, polite, brave and fearless.
From the Alice, Jiang Shuo saw all the good things a child should have. As a designer, she is also the mother of two children. She believes that all children can be as pure as Alice, and they all deserve a pure and beautiful childhood adventure of Alice in Wonderland. Although the fairyland can't be reached, the dreamy costumes can put a pair of light wings on the children, and fly with their childlike hearts to a beautiful and beautiful distance.
This collection of fairytale dresses was born. Perhaps it is a dream for a child, perhaps a yearning for childhood, perhaps to remind yourself that it is like what is said in the play, there is nothing impossible, as long as you believe. Jiang Shuo also believes that the dress he designed will bring the child into a fairytale fairyland and bring it into the warm and sunny castle, leaving a beautiful and pure dream space for the child's childhood.
After treatment is a technical treatment method that gives the fabric a color effect, a morphological effect (smooth, suede, stiff, etc.) and a functional effect (watertight, non-ironing, non-sticking, flame resistant, etc.). The process of improving the appearance and feel of the fabric by chemical or physical main methods, improving the wearing performance or imparting special functions is the processing process of textiles.
The after treatment method can be divided into two categories: physical/mechanical finishing and chemical finishing. According to the purpose of finishing and the different effects, it can be divided into basic finishing, appearance finishing and functional finishing.
Our after treatment products are mainly calendered, embossed and pearl paste printed fabrics.
The purpose of finishing:
1. The textile width is uniform, and the size and shape are stable. Such as heat setting.
2. Enhance the appearance of textiles: including increasing the gloss and whiteness of textiles, and enhancing or reducing the surface fluff of textiles. Such as heat setting, crinked/ creped, bubbled, mercerized.
3. Improve the feel of textiles: Chemical or mechanical methods are used to give textiles a comprehensive touch feel such as softness, smoothness, fullness, stiffness, lightness or thickness. Such as soft, stiff, weight gain and so on.
4. Improve the durability of textiles: mainly use chemical methods to prevent damage or erosion of fibers caused by sunlight, atmosphere or microorganisms, and prolong the service life of textiles. Such as anti-mite, anti-mildew finishing.
Give textiles special properties: including some protective properties or other special functions. Such as flame retardant, antibacterial, water repellent, oil repellent, anti-UV and antistatic.
Microfiber Fabric,Brushed Polyester Fabric,Brushed Knitted Fabric
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