Dongguan Junye Garment Co., Ltd. was established in June 1999 in Humen Town, Dongguan City—a place known as “the first town of Chinese clothing.†The brand "Novars" was inspired by the legendary designer Dennis, adopting the philosophy of “I am no longer unfamiliar,†blending global fashion trends with local styles. Over more than a decade of dedicated effort and strategic management, the company has grown into a well-known large-scale enterprise integrating research, development, production, and sales.
The company currently operates over 20,000 square meters of modern facilities for design, R&D, and manufacturing, along with an 8,000-square-meter premium office complex and employs over 1,000 people. It has imported more than 1,000 advanced production machines from Europe and Southeast Asia, ensuring its technology and quality meet international standards. In May 2005, the company officially joined the China Anti-counterfeiting Trademark Council, and in July, it successfully obtained ISO9001-2000 certification. It has also earned prestigious titles such as "Guangdong Famous Brand Products," "China Inspection-free Products," and "Guangdong Famous Trademark," laying a solid foundation for global expansion.
The company places a strong emphasis on talent development and training, building a high-quality management team composed of industry experts to effectively manage and maintain the brand. It actively adopts international marketing concepts, including CIS brand strategies and TMC market integrity strategies. By implementing modern management systems, the company ensures efficient and standardized operations, entering a sustainable growth cycle with low investment and high output.
To stay competitive, the company maintains a strong support team for retail operations, continuously improving store management, promotion, inventory control, and staff training. This ensures the brand remains strong at the retail level, reinforcing the belief that “determined the terminal, retail is king.â€
With a business philosophy of “far-sighted vision and continuous innovation,†the company has expanded the "Exotic People" brand nationwide through an efficient logistics system and improved franchise model, now operating over 20 agents and more than 1,000 stores. According to its strategic plan, the company aims to elevate the "Exotic People" brand to a top-tier national brand by leveraging product, price, advertising, brand, and management advantages.
“Once you are against the water, you will retreat if you fail to enter the company.†Every employee continues to embrace the spirit of innovation and hard work, constantly improving production and marketing systems to provide better products and the most satisfactory service to customers.
For business inquiries, please contact Mr. Long Jian:
Mobile: +86 13423063984
QQ: 596182768
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ShaoXing Millson Apparel Co., Ltd. , https://www.zjmillson.com