In recent years, as global financial turbulence swept across various industries, Shu Lang stood out with its comprehensive industrial chain and brand advantages, along with a culture of knowledge and action. This strong brand dynamism has allowed Shu Lang to maintain a steady development momentum, achieving remarkable breakthroughs during the State Council sessions. The brand is continuously upgrading, transforming, and striving toward becoming a world-class corporation.
**Know-how to Lead the Shulang Life**
Rooted in over 5,000 years of rich cultural heritage, Shu Lang embodies a vision of a bright and harmonious life. Wu Jianmin, the founder of the brand, has deep insights into its cultural essence. He believes that the highest state of life is clarity and comfort. True success lies in living a sunshine life, especially for white-collar women in the workplace, who should embrace this mindset.
Throughout its development, Wu Jianmin has consistently promoted Confucian traditional culture. He emphasizes the functionality and comfort of clothing while bringing tradition into modern fashion, interpreting timeless beauty. In his view, each era has its own fashion concept, and traditional styles are the evolution of past trends, gradually forming a rich fashion culture. To truly innovate, it’s essential to respect tradition while breaking away from the old and creating new futures. Shu Lang aims to express traditional culture through fashion, using low-carbon fabrics and soft colors to highlight natural beauty. It blends traditional design techniques with modern methods, achieving a perfect fusion of Chinese culture and contemporary fashion.
Shu Lang's corporate model ensures that employees, products, and business operations remain healthy, youthful, and up-to-date, promoting social harmony and shared prosperity. After a decade of hard work, Shu Lang has conveyed its cultural values through quality products and gradually realized its vision of a "sunshine" lifestyle.
**Clusters Create Multi-Brand Lifestyle**
Over the decades, Choulan Venture has expanded beyond its original brand by introducing new labels to meet diverse consumer needs. Brands such as Choulan, United States of Rattan, and Singing cater to different styles and preferences. A men's wear line is also in the works, aiming to shape the image of successful men with depth, wisdom, and refined taste.
Looking ahead, Shu Lang plans to expand its market coverage by adopting a multi-brand strategy, extending from children's and elderly clothing to accommodate all age groups and aesthetic preferences. The goal is to build a complete brand cluster in China's clothing industry.
When discussing future goals, Wu Jianmin emphasized maintaining a young and creative spirit, exploring new markets, and staying committed to quality, innovation, and the values of Shu Lang. The brand continues to strive for national recognition and global influence, spreading its sunshine-inspired, fashionable lifestyle worldwide.
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