In recent years, as global financial turbulence swept across various industries, Shu Lang stood out with its comprehensive industrial chain and brand strengths, combined with a culture of knowledge and action. This dynamism enabled the brand to maintain strong development momentum, achieving significant breakthroughs during the two sessions of the State Council, while continuously upgrading, transforming, and striving toward becoming a global enterprise.
**Know-how to Lead the Shulang Life**
Rooted in five thousand years of rich cultural heritage, Shu Lang aims for a bright and harmonious life—its ideal vision. Under the leadership of Wu Jianmin, the brand has developed unique insights into its cultural essence. According to him, the highest state of life is clarity and comfort. True success lies in living a sunshine-filled life, especially for white-collar women in the workplace. This mindset reflects the brand’s values and aspirations.
Throughout its development, Wu Jianmin has consistently upheld and promoted Confucian traditional culture. He emphasizes the functionality and comfort of clothing, blending tradition with modern fashion to express timeless beauty. In his view, every era creates its own fashion concept, and what was once considered traditional has evolved over time into a deep cultural foundation. To truly innovate, one must respect tradition while breaking away from the old to build a new future. With this philosophy, Shu Lang integrates traditional elements into modern designs, using low-carbon fabrics and soft colors to highlight natural beauty. It fosters a comfortable and bright business environment, achieving a perfect fusion of Chinese culture and contemporary fashion.
Shu Lang’s corporate model focuses on maintaining a healthy, youthful, and dynamic state among employees, products, and the business itself, promoting social harmony and shared prosperity. After a decade of effort, Shulang has conveyed its cultural values through products and quality, gradually shaping the concept of a "sunshine life."
**Clusters Create Multi-Brand Lifestyle**
Over decades, Choulan Venture has expanded beyond its original brand, introducing new labels to cater to diverse customer preferences. Brands like Choulan, United States of Rattan, and Singing have been launched, targeting different styles and groups. The first men's wear brand is also in the pipeline, aiming to shape the image of successful men through rich connotations, refined taste, and exemplary temperament.
Looking ahead, Shu Lang plans to continue aligning with market demands by expanding its multi-brand and multi-product strategy. It aims to increase market coverage, extending from children's and elderly clothing to accommodate a wide range of aesthetic preferences, ultimately driving the upgrade of China’s clothing industry through brand cluster development.
When discussing future goals, Wu Jianmin emphasized that Shu Lang will maintain its youthful and creative energy, explore new markets, uphold the quality of its products, and nurture the next generation of talent. Adhering to the concepts of quality, fashion, health, and sunshine, the brand continues to forge a national innovation leader, expand its global fashion influence, and spread the Shu Lang lifestyle worldwide.
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