Hong Kong fashion women's brand -Betu ( Betu ), 2013 spring new conference held in Guangzhou Pacific positions on October 10, 2012.
The conference showcase some of the 100 plans spring 2013 part of new products, the theme of "breaking the cocoon bloom", and held the OL commuter Queen Contest appraisal. During the event, the relevant responsible person of B & L said that the B & W women's clothing positioning mainly targeted at women between the ages of 23 and 32, and made a life transformation before graduating from university to having family pressure.
It is understood that Betu Fashion is one of the subsidiaries of Hong Kong-listed company Tongde Group, which formally expanded its retail business in China in January 1998 and opened its first boutique in Shanghai, China. With the continuous expansion of the domestic market, in September 1998 Shenzhen Baidu Seoul Fashion Co., Ltd. was formally established.
According to the reporter, Yang Chuang, a director of Shenzhen Bai Duo Er Fashion Co., Ltd., revealed that at present, betu owns over 200 self-owned specialty stores and department stores in Shenzhen headquarters in China, Beijing, Shanghai, Chengdu, Guangzhou and surrounding cities. And in Shenzhen, Hangzhou, Thailand and the Philippines have set up production bases.
In recent years, UNIQLO , H & M, ZARA, MANGO and other world-renowned fast fashion brand eyeing the Chinese market, are scrambling to accelerate the expansion of the Chinese market. The newly opened shopping mall or the original shopping center to adjust, are more keen on the introduction of fast fashion brands, even in a shopping mall at the same time introduce several fast fashion are more common. The rapid expansion of fast fashion, as well as shopping malls on the rush, to enter the domestic competition between some traditional clothing brands.
Given the current rapid pressure on fast fashion, Young Chong said Betu will try different sales channels, including direct sales stores, franchise stores, e-commerce. It said Betu (e-commerce) this piece of rapid growth, is expected to 2012 performance doubled last year. In addition, Betu began to step up its franchising efforts to integrate more resources to expand.
In addition, Yang Chuang also revealed that Betu (BIO) will also expand its brand name in the future with plans to extend three to four brands.
Material Tricot,Tricot Knit Fabric,Poly Tricot Fabric,Polyester Tricot Fabric
CHANGXING JINMAOCHANG TEXTILE CO.,LTD. , https://www.jmcknittedfabric.com