Liu Xiaofei is a lawyer at Beijing Guolian Law Firm. Dai Jiapeng works for Beijing Guolian Xingye Intellectual Property Agency Co., Ltd., and represents Shandong Yeliya Garment Group Corporation and Yilian Group (referred to as Yeliya) Yuan Wenhe. As an agent, he participated in the trial at the Beijing First Intermediate People's Court concerning trademark infringement and unfair competition disputes between Yeliya and the defendant, Seimi Fashion (Beijing) Co., Ltd. (referred to as "Sail"). Recently, the case concluded with a favorable settlement for the plaintiff, Yeliya. After months of waiting for the verdict, both parties felt a sense of relief and excitement.
"The Success Was No Surprise"
Liu Xiaofei, another lawyer from Beijing Guolian Law Firm, explained, "I wasn’t surprised when the case won. The success was due to Yeliya’s dedication, hard work, and perseverance." He noted that Yelian, as the plaintiff, had several commendable actions that other companies protecting their rights could learn from.
First, Yelian promptly responded to relevant administrative departments whenever they discovered trademark or name infringements. If a discount store or website was found infringing on the Yelian brand, Yelian quickly dispatched undercover staff to investigate and gather sufficient evidence, which could later be used as legal evidence in court. Thus, if faced with severe trademark or name violations, it’s crucial to immediately report the situation to authorities, document the evidence, and, if necessary, ask the court to preserve the evidence.
Second, Yelian consistently adhered to legal principles and avoided any rash actions. They used legitimate and rational methods to protect their rights and interests.
Third, trademark and name infringement lawsuits are highly specialized. Seeking professional legal assistance plays a critical role in successfully defending one’s rights.
"Yelian Received a Fair Judgment."
Zhang Zhonghua, director of the president's office at Yelian Group, shared his thoughts when he heard the good news. "We eventually achieved justice after the lawsuit. Although the total compensation of 300,000 RMB cannot fully compensate for our losses, it is still the highest amount of compensation in similar cases." Zhang mentioned an interesting point: "Filing lawsuits is tough, but we finally received this fair decision." Regarding the effort and time invested, he confidently stated, "It was worth it! This verdict once again defends the legitimate rights of Yelian."
When asked for advice for others considering trademark infringement lawsuits, Zhang suggested, "Through working with Mr. Liu Xiaofei’s team, we gained valuable legal knowledge, and our company's awareness of self-protection has improved. Now, we know where to gather evidence and what steps are crucial." However, he emphasized that following the successful resolution of the case, the company needs to strengthen its own distribution channels and build more self-operated stores. In 2009, Yelian established a marketing department in first-tier cities like Beijing and Shanghai. By opening flagship stores, Yelian aims to enhance its reputation and brand image domestically. Focusing on the suit and formal wear market, Yelian plans to increase its group clothing market share from 40% last year to 55%, targeting customers in industries such as banking, finance, and telecommunications.
This experience taught Yelian a valuable lesson: only through the combined efforts of courts, industry regulators, and media oversight can we effectively protect our legitimate rights and interests.
Liu Xiaofei, another lawyer from Beijing Guolian Law Firm, explained, "I wasn’t surprised when the case won. The success was due to Yeliya’s dedication, hard work, and perseverance." He noted that Yelian, as the plaintiff, had several commendable actions that other companies protecting their rights could learn from.
First, Yelian promptly responded to relevant administrative departments whenever they discovered trademark or name infringements. If a discount store or website was found infringing on the Yelian brand, Yelian quickly dispatched undercover staff to investigate and gather sufficient evidence, which could later be used as legal evidence in court. Thus, if faced with severe trademark or name violations, it’s crucial to immediately report the situation to authorities, document the evidence, and, if necessary, ask the court to preserve the evidence.
Second, Yelian consistently adhered to legal principles and avoided any rash actions. They used legitimate and rational methods to protect their rights and interests.
Third, trademark and name infringement lawsuits are highly specialized. Seeking professional legal assistance plays a critical role in successfully defending one’s rights.
"Yelian Received a Fair Judgment."
Zhang Zhonghua, director of the president's office at Yelian Group, shared his thoughts when he heard the good news. "We eventually achieved justice after the lawsuit. Although the total compensation of 300,000 RMB cannot fully compensate for our losses, it is still the highest amount of compensation in similar cases." Zhang mentioned an interesting point: "Filing lawsuits is tough, but we finally received this fair decision." Regarding the effort and time invested, he confidently stated, "It was worth it! This verdict once again defends the legitimate rights of Yelian."
When asked for advice for others considering trademark infringement lawsuits, Zhang suggested, "Through working with Mr. Liu Xiaofei’s team, we gained valuable legal knowledge, and our company's awareness of self-protection has improved. Now, we know where to gather evidence and what steps are crucial." However, he emphasized that following the successful resolution of the case, the company needs to strengthen its own distribution channels and build more self-operated stores. In 2009, Yelian established a marketing department in first-tier cities like Beijing and Shanghai. By opening flagship stores, Yelian aims to enhance its reputation and brand image domestically. Focusing on the suit and formal wear market, Yelian plans to increase its group clothing market share from 40% last year to 55%, targeting customers in industries such as banking, finance, and telecommunications.
This experience taught Yelian a valuable lesson: only through the combined efforts of courts, industry regulators, and media oversight can we effectively protect our legitimate rights and interests.
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