Benetton New York concept store clothing display pictures Benetton Womenswear Menswear Fall 2012 Knitting Collection

Benetton Benetton announces the launch of a new concept store in the SoHo community in downtown New York City. The space blends art and business through the creative lens of the brand's colorful fashion knitwear, using innovative art installations to an additional 2,200 square feet attached to a BP petrol station. The front garage space was modified to include the 2012 Autumn/Winter collections designed by You Nguyen, Chief Commodity Officer and Creative Director. The opening period is from September 6th to December 2012.

The Benetton Benetton New York concept store at 135 Crosby Street showcases the cooperation between You Nguyen, the new chief merchandise officer and creative director, and Sam Baron, FABRICA's design director. You Nguyen designed the Fall 2012 men's and women's collections. FABRICA is Benetton Group's communications research center, where artists from all over the world develop innovative arts and media projects.