Since Ma Yun first proposed the concept of “new retail†in 2016, “new retail†has become the current market boom, and the new retail format has become a concentrated display of brand transformation and upgrading results. What is the “yearly vocabulary†of the retail industry in the past year? I believe many people will give the same answer: digitization.
Under the challenge of this era, Aokang always adheres to the business philosophy of “service-driven consumption and technology-driven innovationâ€, injecting new retail into the “Internet+†strategy, synchronizing the same frequency and frequency, and expanding market space. From 0 to 13 million members, Aokang has completed a gorgeous turn in less than three years.
But how did all this happen?
When mentioning Aokang, the first impression of many people may still be in "Wenzhou", "30-year national brand" and "shoe king". However, with the advent of the digital age, Aokang's development faces challenges: low membership digitization, low member conversion efficiency, how to reconstruct the digital membership system, and maintain member activity, improve repurchase and transformation through precise operation.
In the past three years, we have seen Aokang members from 0 to 13 million, showing exponential explosive growth, and the Aokang small program has nearly one million users on the line. What kind of efforts did Aokang do behind this series of amazing numbers?
“Jianchi†is the business direction of Aokang member 1.0, and it seems that the results are good at present. Over 3 years of rapid growth over 6 times, 13 million members were listed. In the operation of the store, we plan hundreds of various types of members' interactive experience activities to encourage the active participation and interactive transformation of consumers. From the previous “consumption conversion member†to “equity + experience conversion memberâ€, the value of member equity was upgraded and the quality of online service was improved.
At the same time, Aokang actively deployed multi-platform cooperation such as Ali Wisdom Store and Jingdong Digital Member to open a multi-platform omni-channel member consumption experience for consumers:
In March 2018, through the opportunity of Ali's "Queen's Day", 200,000 members were recruited through intelligent system drainage.
From April 5th to April 22nd, 2018, Aokang and Ali Wisdom Store launched a store event, which added 350,000 new people in 17 days. In the same year, from April 27 to May 3, Aokang and JD.com launched the “Aokang Huan New Season†trade-in activities. In 8 days, the total number of new ones reached 181,600.
It is worth mentioning that under the big theme of smart retail “new retailâ€, “Double 11†became a large-scale collaboration between online and offline, business and technology in 2018, and became a stream of information and logistics. A brand test of the terminal combination. As one of the important carriers under the “Double 11†trend, Yundian will also play an important role in its shopping spree.
With the strong brand appeal, Aokang used the online store and offline scenes during the double eleven period to make use of “Cloud Shop†to become the new tight connection point and user access channel of Hand Tao and brand, establishing and consuming. More interaction and resonance.
In today's digital consumer environment, the overlap of online and offline passenger traffic has become one of the new retail trends. In the future, Aokang will use the cloud store and smart shopping guide to make a precise marketing plan using the big data product matrix to form a closed loop of demand and supply connections. At the same time, based on the approaching needs of existing users, the user's experience needs are redefined, and multi-dimensional and multi-angles help the new retail omni-channel transformation and upgrading.
Description
1.Usage:Christmas Home Decroration,Christmas Tree Ornament
2.Characteristic:Glittering And Transluent
3.Material:High Boron Silicon Glass,Metal
4.Why We are The Best:Our material is eco-friendly,our goods have good quantity
Details Introduction:
Customized-ORNAMENTS FOR CHRISTMAS TREE: Hand crafted in age-old tradition with techniques that orginated in the 1800s
CHRISTMAS DECORATIONS: Molten glass is mouth-blown into finely carved molds
UNIQUE GIFTS: Ornaments are all hand-painted and glittered in a series of labor-intensive steps to achieve the beautiful creations
NIGHT BEFORE CHRISTMAS SANTA ORNAMENT: Traditionally designed, hand-crafted ornaments
Product Display:
Christmas Ornament,Glass Santa Ornaments,Santa Claus Christmas Ornaments,Glass Santa Claus Ornament
BAOYING MEILIDA CHRISTMAS GLASS CRAFTS FACTORY , http://www.mldglass.com