Zhuangji clothing cross-border with international brand Jennadi

Wenzhou clothing internationalization has taken another important step. Zhuang Ji, a well-known menswear brand, announced yesterday at a press conference held in Beijing that Zhuangyi Group and Italy’s Jennadi will carry out the “Borderless Fashion Cooperation”: Both Zhuang Ji and Jennadi will be able to buy both in the future. Brand apparel. This model is called by industry experts as an innovative new model of international brand syndication.

Italy's “Zanetti Genenadi” men's apparel product style is men's business travel apparel series, popular in Europe and the United States market. The cross-affiliation between the two parties is fundamentally different from common brand alliances and cooperation: “Jennadi” uses its international network to sell Zhuangji brand products to the international market, while Zhuangji uses its own market network and channels. Advantages in the domestic joint sales of "Jenadi" brand clothing.

According to the person in charge of the Zhuang Ji Group, during the Internet age, business people are shuttled between international cities. The boundaries between time and space are completely broken down, cultures are blended, and there is no one in the world. The alliance "Zanetti" is an important step in Zhuangji's "Fashion without Borders" strategy.

Chen Min, president of the Wenzhou Garment Merchants Association, said that after China's accession to the WTO, the garment industry is facing challenges and opportunities. Wenzhou garments are going out and they must go to sea by boat and compete and cooperate with international brands on the same stage. The Zhuang Ji Group's new model of innovative brand strategy jointly with international brands is a good attempt.