Fashion Spotlight: China Fashion Show "Upper Beach"

Pass through the bustling entrance of Beiliti, Xintiandi, and continue to move forward. Your sight will soon be caught and locked by a bright green without any explanation. The one-person high print advertising model in the window also attracts you into this fashion space outlined in bold colors - "Shang Hai", which is the top Chinese fashion brand owned by Richemont Group, the second largest brand group in the world. shop.

In 1994, when Hong Konger David Tang Wing-Cheung opened his first store in Hong Kong, he probably did not even think that in more than a decade, Shanghai Tang will become the world’s best-dressed brand.

Founded in 1994, "Shang Hai" is a combination of Oriental and Western styles, traditions and fashions. It interprets the romance of old Shanghai in the 1930's, and at the same time, it does not rigidly adhere to the inherent details of Chinese style. It constantly keeps the latest in international fashion. The element encompasses them and makes fashion people in the East and the West flock to it. Members of the royal family are Prince Charles of England, the late Princess Diana, politicians such as Mrs. Hilary and Mrs. Thatcher, stars such as Naomi Campbell, Kate Mouss, Angelina Jolie, and Nicolas Cage. "Floating on the beach" brand loyal supporters. Its iconic classics - black velvet with bright silk lining TANG JACKET - are popular with Western fashion men and women.

The classic series of "Shang Hai" includes everything from coats, tops, shirts and cheongsams. Double-Happiness, Pisces, Eight Immortals, and Shou characters frequently appear in costumes with special meanings. Each detail of each item contains Chinese details that appeal to tourists from all over the world. The highlights of fashion and avant-garde elements also make “Shang Hai” has always been at the forefront of Chinese-style clothing and has become the only international top fashion brand in the world named after China’s place names and has Chinese as its logo. In addition to clothing, distinctive jewelry and household items always reflect the consistent brand features of elegance, romance, exquisiteness and dignity.