Yan Zi Fang - to create the most perfect and more confident body beauty!

In 1967, founder Mr. Chen Muquan founded Taihe Hetai Embroidery Co., Ltd. in Danshui Town, Taipei County, mainly engaged in the production of various advanced embroidery lace fabrics for export to Japan. In addition, he also introduced Japanese professional underwear sewing technology and established underwear production line , Began to manufacture senior women's underwear export abroad.


In 1977, we established Xinzhuangfang Enterprise Co., Ltd., introduced KNOW HOW and seamless bra molding technology of Japanese underwear design, and started our own brand (Xinzizfang-SORELLA) to enter underwear market, and established cooperation with foreign enterprises one after another Xin Yan Fong - Hong Kong, Singapore, Malaysia, Indonesia and other companies and factories, the brand (Xin Zuoling-Sorrel) into the international market and has achieved brilliant results.


In 1995, with more than 20 years experience in the production of high-level female underwear and professional technology as the backing, the chairman Mr. Chen Shenghui led the company to enter the Chinese market, formally established in Shanghai Hsien Tzu-fang Garments Co., Ltd., Headquartered in the rapid development of beautiful Shanghai, the existing staff of more than 500 people.
Hsin-fang has been established for 40 years, is a full range of professional underwear business. Now mainly engaged in senior women's lingerie series of goods, its owned Xin-Fang Fang (SORELLA) and Ludifen (LOFAN) brand in the country High-end department stores in major cities set up hundreds of counters to actively promote women's underwear culture.Xin Zifang company adhere to the high quality and high standards of sewing standards with the top fashion trends for the beautiful women, create Out of the most perfect and more confident body beauty!

Shanghai Head Office: Room 1109, Yong Teng Building, 1065 Wuzhong Road, Minhang District, Shanghai

Tel: 021-51192855 021-51192866 021-51192897

Fax: 021-51192877

Website: http://www.sorella.cn