On November 25, 1996, Marco, the artistic director of "Exceptional", consigned her "exceptional" autumn and winter women's clothing of the first season of her designs to a friend's shop on the road to agriculture and forestry and sold six that night . From this day onwards, the "Exceptional" brand of women's wear, which is designed for intellectual, independent, life-loving and soul-conscious women, is officially born; at the same time, a designer exploring the boundaries between life and art, The feeling of feedback back to the road of exploration of life, also started. In the promotional text at the "Exceptional" Fall 2006 Fashion Show, there is a sentence like this: Autumn is a season in which the poetry floats in the air .... The tenth anniversary of the advent of "exceptional" have the opportunity to life's love and poetic continuity. At this point through the front of the pedestrians, all without exception stop to visit: more than 20 huge cloth bag-type devices, arranged in Nonglinxia Road from Dongfeng East Road to Dongshankou the entire road. Chirim red engineered a small pompon ball, exudes a chic festive atmosphere. The window of the door of the "Exceptional" clothing store was rearranged with oversized Arabic numerals "10" superimposed on various pieces of fabric. The store changed its usual face to become an exhibition hall and was also a piece of installation art . In the past 10 years, the "exception" has grown from a small shop of less than seventy square in the middle of agriculture and forestry to a total of more than 60 shops in 30 districts across the country. In the center of the first floor, there is a "tree of memories" assembled from a piece of wood. The huge tree trunk extends through the floor and extends to the second floor. The branches spread out around the island, symbolizing the exception of this small sapling that has grown for 10 years Leafy. Invited guests and media people, holding a piece of wood with a printed word - they received invitations, invitations, there is their "exceptional" blessings, and hands screwed the branches. The location of the branches next to the wall shows a classic design of the "exceptional" decade. Of particular note is a 1996 autumn and winter dress and a fall / winter 1997 suit and shirt, these clothes, sold out of stock, is provided by an "exceptional" customers. From these clothes, the "exceptional" design change and growth context clearly. People can see, from the exploration of clothing profiles to the development and processing of the materials used, the use of oriental elements, do not appear on the surface, the embroidery becomes full of fun, delicate fabric texture rich variety, special On the one hand, the expression of the wearer's attitude toward life and personality longing, on the one hand to stimulate the wearer's inspiration, "exceptional" art director Mark for the design of how to serve and express the exploration of life, more and more bold, More and more real, simple. From these clothes, the exception to the "exceptional" that has been reproduced for 10 years is the spirit of the counter. It is to respect the simplicity and authenticity of the traditional culture and keen international fashion sense, committed to creating and disseminating contemporary art of life based on Oriental philosophy. These efforts are vivid. Go up the stairs, the head with thin wire hanging the season's promotional materials and Catalog, there are many famous photographers and designers masterpiece. "Exceptions" love the arts, and they've always been with people who love art. The names of these creators include Zhang Haier, the master of fashion photography in China, Stanley Wong, Hong Kong designer, Wang Xu, a graphic artist, Wu Wenguang, the founder of a new documentary in the Chinese mainland, Xu Shunying, the most creative advertising person in the Chinese-language world, together.
