Sell ​​in the sale process is the benefit. The benefit is to give each other what happiness and interest, can help him reduce or avoid any trouble and pain. 1, customers will never buy because of the clothing itself, the customer bought is through this clothing or service can give him the benefits; 2, third-rate sales of clothing (ingredients), first-class sales staff to sell results (benefits) ; 3, the customer is concerned, the customer only understand that the clothing will bring their own benefits, to avoid any trouble before buying. So first-class salespeople do not focus on how much they can benefit from, but rather on the benefits customers will receive when customers gain real benefits through our clothing or services. Put it in our pockets, and say thank you to us. Customer-facing thinking in the face-to-face sales process what? The six major problems customers do not necessarily ask, but he will subconsciously think so. For example: The moment the customer sees you, his feeling is: I have not seen this person before, why does he smile at me? His subconscious mind, who is this? In front of him, when he opened his mouth, he thought you wanted to talk to me. When he spoke, he was wondering what was going to happen to me. If he did not benefit, he would not want to listen down because everyone Of the time is limited, he will choose to do something good to him. When he thinks your clothing is really good for him, he thinks again, did you lie to me? How to prove that you are talking about facts? When he can prove that the benefits are indeed true, he will certainly think in his heart, This dress is really good, there is no better in other places, or other people will sell cheaper, when you can give him enough information to let him know is the best deal to buy with you, he must have thought in my heart, Can I buy again tomorrow and buy next month? I will not buy next year? So, you must give him enough reason to let him know the benefits of buying now do not buy the loss. Therefore, the salespeople ask themselves to be the customer, ask them before visiting your customer, and then answer the questions, design the answers, and give enough reason that the customer will buy what he thinks is best for herself The most suitable, after-sales how to compare with competitors in the introduction of clothing. Do not belittle the opponent: 1, you demean the opponent, there may be customers and opponents have some origin, such as now using the opponent's clothing, his friends are using, or he believes that the opponent's clothing is good, you belittle means to say he did not Eyes, making mistakes, he will immediately disgusted. 2, do not belittle your competitors casually, especially the opponent's market share or sales of good, because the other party is really not doing well, how can you become your competitors? You unrealistically belittle the competition Opponents, will only make customers feel you can not trust. 3, one said opponents say others are not good, customers will think you are guilty or quality problems. Take your own three major advantages and opponents of the three major weaknesses to do an objective comparison. As the saying goes, shop around, any kind of clothing has its own advantages and disadvantages, when doing clothing introduction, you have to list the three major strengths have been compared with the other three weaknesses, even with the same level of clothing is your Objectively, the level immediately appeared. The unique selling point is the unique advantage that we and our competitors do not have. Just as each one has a unique personality, any one garment will have its own unique selling point, highlighting the importance of these unique selling points when introducing the garment , Can increase sales a lot of chances of success.
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