It insisted on choosing jewelry manufacturing in Shantou instead of placing manufacturing plants in Shenzhen, the city of processing industry, as its peers. Along the way, Liao Chuangbin left behind his counterparts who called him "the madman". Today, the private jewelry museum with “Chinese taste†feels the deep emotion of Liao Chuangbin's jewelry.
Persons working in Chaohongji have never been searched before entering the factory. It should be noted that these workers are exposed to expensive jewelry materials at work every day. They don’t even mention diamond gold and platinum, and even the gloves used by workers can get a good price outside. Because Liao Chuangbin does not monitor the use of workers, but encourages: He created a new line of rules to recover the materials saved by the workers at the price of 90% of the market. The rest were similar to those of madmen. In the 90s of the last century, they set up brand jewellery counters in department stores, and tried to introduce professional managers in this industry that has always been known as “creditistâ€. What kind of company will lead Liao Chuang-bin who is not sticking to the rules? On April 2, 2006, at the World's Fair in Basel, Switzerland, a Chinese jewellery original work show entitled "Purple East" came to the fore where many foreign reporters and visitors fell. Liao Chuangbin delivered a perfect answer. Let's get closer and say that in this year's hit movie "If You Are the One 2", Qin Fen smiled at the token, and the "Heart Butterflies" ring also came from Chao Hongji.
Liao Chuangbin has a strong local sentiment: As a native of Shantou, he insisted on choosing to establish a factory in his hometown; as a Chinese, Chao Hongji, who is in charge of him, will carry forward the Chinese design to the West. Although in the interview, Liao Chuangbin repeatedly stated that he was introverted and introverted, and that he repeatedly wanted to promote the brand. In fact, Liao Chuangbin is a good brand spokesperson. If you understand that he is planning to build his own private museum, you will know more about the "Chinese taste" he wants to convey.
Is a collection, but also in the rescue of a wide variety of collections, Liao Chuangbin choose the most low-key is not the mainstream folk jewelry, mainly to silverware. The earliest function of silver jewelry is a symbol of wealth. Women wear silver jewelry to show the wealth of Chengdu. As an ancient civilization with a long history of using silver, the Chinese are no strangers to silver, and many people's homes may still have various silver ornaments. Especially the old silver ornaments passed down by the elders, although they may seem old and even scratchy on the surface, they have recorded history as if they are telling you what happened in the past. Unfortunately, silverware has not been valued since ancient times, and many people use it as a real thing or an ornament, and few people go to play with it.
Reporter: How long did your collection begin?
Liao Chuangbin: I only started to touch folk jewelry in 2007. At that time, it was through one of my consultants. He is a professor at Shanghai Jiaotong University and has a lot of research on Chinese culture. I was influenced by him and began to pay attention to Chinese folk ornaments. The Chinese modern jewellery industry, according to the time I understand, is divided from liberation until now, and it can be said that the most domestic jewelry collection is me. There have been cases where domestic jewelry has gone through generations and the amount of existing products has become less and less. Apart from historical reasons, people do not attach much importance to it. From the late 1970s to the 1980s, once popular silver jewelry was brought to gold stores for gold jewelry. At the same time, the fine silver jewelry was sent to the stove. In the absence of anyone's collection, re-casting into a new popular style became the only way out for old silver jewelry. In fact, there are many cultural meanings behind folk ornaments.
Reporter: Are you hoping to pass on the culture through the collection of silver ornaments?
Liao Chuangbin: Silver jewelry is still in an obscure position among numerous collections. This is undoubtedly a great sadness for silver ornaments with a long history. In the history of China, the jewellery industry is very developed. At the same time, jewelry culture is a very important part of Chinese culture for thousands of years. Combining these things together, from the perspective of businessmen, there is a big brand building for the entire company. s help. Moreover, because I am a maker, I very much appreciate the craftsmanship of folk ornaments, and some of the skills are now almost lost. Through the collection, it can encourage a new generation of craftsmen to inherit ancient crafts, and at the same time, it can also inspire the current jewelry design.
Reporter: What direction is the collection concentrated in?
Liao Chuangbin: Based on the ancient Chinese fine gold craft jewelry and utensils. Chinese jewelry replacement is too fast. Based on financial considerations, the direction of our locked collection is gold and silverware. Because the Ming and Qing Dynasties was a period when the Chinese jewelry manufacturing process reached its peak, our collection was mainly concentrated in this period, and there were many ethnic collections. Ethnic jewelry is typical of the Miao, Tibetan and Mongolian people of this period.
Reporter: The sources of jewelry are scattered all over the country. Is the collection process more difficult?
Liao Chuangbin: We are still relatively smooth. From the very beginning, I didn’t understand anything. At the time of the final contact, I knew that the amount of domestic jewelry collections was very small, and they were all concentrated in the hands of several people. These people are basically university professors, and there are Chinese Academy of Fine Arts. Qing Hua Yuan Hospital and so on. From their perspective, they have been collecting for decades, slowly accumulating, and embodying great efforts and emotions. Therefore, it would be more difficult to communicate with them at the beginning. Later, when they talked to them, they repeatedly talked about each other and opened up with friends. Slowly they trusted me. Therefore, I feel a little emotion and feel that everyone has a protection and heritage of Chinese culture. I think that many people still have such awareness. The oldest gentleman in Guizhou is an old gentleman from Guizhou. His collection is very rich. He has organized a Guizhou crafts collection. I have taken a look at his group of treasures, including 100 pairs of silver dragon bracelets. Each pair is the same. . I contacted him in 1997. The old gentleman also came to visit me from Guizhou, because he said that you can't turn my hand when I bought something. He is particularly afraid of selling it to foreigners. He was very worried, so he came here to investigate. In the end he gave me a bracelet. Maybe the old gentleman thought that this collection might be a climate in my hand. He gave me batches. Three years from 2007 to 2009, he repeatedly gave him. In this process, this collection is indeed very difficult, but when I give them the idea of ​​the museum, they really support it.
Reporter: Does the museum have any plans?
Liao Chuangbin: When I discussed with Prof. Chen in 1997, I said that as long as 500 pieces, we could almost do a small museum. We can refer to the form of a museum of folk jewelry. When exactly it was built and where it was built, there is not yet a detailed plan. Because of the cost, it's time to grab something first, so the most important thing for us now is to collect it. We intend to do an internal museum first, and finally hope to become a real museum, so that the social value will be higher.
Reporter: Has been engaged in this jewelry collection, there is no trading experience?
Liao Chuangbin: At the beginning, I was ignorant of this piece. I just had a bit of a whim on the styling process of jewelry. Others rely on the information and the guidance of their predecessors to slowly learn to judge, sometimes relying on a feeling. See more, eyesight practiced. Collection silver jewelry must pay attention to some basic conditions, such as a silver jewelry needs to maintain its integrity, like a silver bracelet on the best purchase in pairs, and if the necklace collar and longevity lock best collection. If headwear, hair accessories, neckwear, and jewelry are matched, the value of collecting or investing in a full set of silverware will far exceed the value of a single item.
History has only gone so far Chuang Bin has a deep hope for his own brand. Just as he had not met the needs of only jewelry founders, he now has his own design team and he hopes to build a Chinese luxury brand. This will not let him be abused by peers as "crazy"? Although in the jewellery industry, "design a copy of a big copy" seems to be like a line of rules, Liao Chuangbin still hope that their own works have an original oriental flavor, but, this charm, in his view is the key to product success or failure.
Reporter: I think the domestic design force has not been strong, especially in the jewellery section. I think that you are collecting some traditional jewellery because you want to give designers a little design inspiration, so I would like to understand the current situation of domestic jewellery design. .
Liao Chuangbin: Regardless of how peers see it, I think that a company's vision of the future determines what a company should do. In my opinion, the designer is the core force that promotes the development of the entire industry. No matter what the business is, any change will begin to change from this level. If there is a change in the appearance of the designer, it must be changed. The core spirit in the design is culture. Why is it the brand name of Italy and France? In fact, the support behind it is culture. In China, I think we are very light culture. If we can all grasp this point of culture, We can all develop a brand very well. However, it may also be that the consumer’s self-perception has not yet reached that level. In the past few years, it was ridiculous to integrate jewelry with culture. Why did we get the Basel Prize in 2006? It is because of the use of cultural elements. However, at the beginning, when we started to do this in 2002 and 2003, no one wanted us to design. Most people in the previous years still preferred things from Europe and the United States, and they were not very proud of the nation. However, the changes over the past few years have been great. I think from now on, Chinese culture will certainly become a very important element in the jewelry industry.
Reporter: We understand that China's jewelry design competition, Chao Hongji sponsored several sessions, each time the end of the game will collect good design works, a good designer has also been found, then you see, what are the characteristics of domestic designers? ?
Liao Chuangbin: For Chinese designers, they will increasingly use elements of Chinese culture in their designs. Domestic designers, they are actually very creative and imaginative, but if you put all their designs together, you will find that their style is very messy. I think this is the first problem for domestic designers. They are only pursuing new ones, but they do not have their own style. The second question, Chinese designers, put too much emphasis on their feelings in designing, but did not pay attention to whether their designs are suitable for the market. Chinese designers did not consider more, they are highly efficient, but the performance is very low. Foreign designers have not designed what elements to add before they are designed, who the sales target is, and what the sales market is. After repeated discussions face to face, after the delivery, he hoped that there would be information feedback every time. After the designer made a template for himself and decided to give it to the customer, he would do the finished product. Foreign designers are happy and new, and domestic designers are happy.
Reporter: The product is to have a history of things in it to go far.
Liao Chuangbin: For more than ten years, I have always used the brand product as an indicator of my struggle. You see this thing and you know that it is my brand. Especially you are particularly aware that almost all brands that can become luxury brands must have it. Strong features. I spent many years running our brand, but up to now, the gap from my imagination is still quite large. I think as a social brand, it is very important how to deal with the balance between inheritance and innovation.
Persons working in Chaohongji have never been searched before entering the factory. It should be noted that these workers are exposed to expensive jewelry materials at work every day. They don’t even mention diamond gold and platinum, and even the gloves used by workers can get a good price outside. Because Liao Chuangbin does not monitor the use of workers, but encourages: He created a new line of rules to recover the materials saved by the workers at the price of 90% of the market. The rest were similar to those of madmen. In the 90s of the last century, they set up brand jewellery counters in department stores, and tried to introduce professional managers in this industry that has always been known as “creditistâ€. What kind of company will lead Liao Chuang-bin who is not sticking to the rules? On April 2, 2006, at the World's Fair in Basel, Switzerland, a Chinese jewellery original work show entitled "Purple East" came to the fore where many foreign reporters and visitors fell. Liao Chuangbin delivered a perfect answer. Let's get closer and say that in this year's hit movie "If You Are the One 2", Qin Fen smiled at the token, and the "Heart Butterflies" ring also came from Chao Hongji.
Liao Chuangbin has a strong local sentiment: As a native of Shantou, he insisted on choosing to establish a factory in his hometown; as a Chinese, Chao Hongji, who is in charge of him, will carry forward the Chinese design to the West. Although in the interview, Liao Chuangbin repeatedly stated that he was introverted and introverted, and that he repeatedly wanted to promote the brand. In fact, Liao Chuangbin is a good brand spokesperson. If you understand that he is planning to build his own private museum, you will know more about the "Chinese taste" he wants to convey.
Is a collection, but also in the rescue of a wide variety of collections, Liao Chuangbin choose the most low-key is not the mainstream folk jewelry, mainly to silverware. The earliest function of silver jewelry is a symbol of wealth. Women wear silver jewelry to show the wealth of Chengdu. As an ancient civilization with a long history of using silver, the Chinese are no strangers to silver, and many people's homes may still have various silver ornaments. Especially the old silver ornaments passed down by the elders, although they may seem old and even scratchy on the surface, they have recorded history as if they are telling you what happened in the past. Unfortunately, silverware has not been valued since ancient times, and many people use it as a real thing or an ornament, and few people go to play with it.
Reporter: How long did your collection begin?
Liao Chuangbin: I only started to touch folk jewelry in 2007. At that time, it was through one of my consultants. He is a professor at Shanghai Jiaotong University and has a lot of research on Chinese culture. I was influenced by him and began to pay attention to Chinese folk ornaments. The Chinese modern jewellery industry, according to the time I understand, is divided from liberation until now, and it can be said that the most domestic jewelry collection is me. There have been cases where domestic jewelry has gone through generations and the amount of existing products has become less and less. Apart from historical reasons, people do not attach much importance to it. From the late 1970s to the 1980s, once popular silver jewelry was brought to gold stores for gold jewelry. At the same time, the fine silver jewelry was sent to the stove. In the absence of anyone's collection, re-casting into a new popular style became the only way out for old silver jewelry. In fact, there are many cultural meanings behind folk ornaments.
Reporter: Are you hoping to pass on the culture through the collection of silver ornaments?
Liao Chuangbin: Silver jewelry is still in an obscure position among numerous collections. This is undoubtedly a great sadness for silver ornaments with a long history. In the history of China, the jewellery industry is very developed. At the same time, jewelry culture is a very important part of Chinese culture for thousands of years. Combining these things together, from the perspective of businessmen, there is a big brand building for the entire company. s help. Moreover, because I am a maker, I very much appreciate the craftsmanship of folk ornaments, and some of the skills are now almost lost. Through the collection, it can encourage a new generation of craftsmen to inherit ancient crafts, and at the same time, it can also inspire the current jewelry design.
Reporter: What direction is the collection concentrated in?
Liao Chuangbin: Based on the ancient Chinese fine gold craft jewelry and utensils. Chinese jewelry replacement is too fast. Based on financial considerations, the direction of our locked collection is gold and silverware. Because the Ming and Qing Dynasties was a period when the Chinese jewelry manufacturing process reached its peak, our collection was mainly concentrated in this period, and there were many ethnic collections. Ethnic jewelry is typical of the Miao, Tibetan and Mongolian people of this period.
Reporter: The sources of jewelry are scattered all over the country. Is the collection process more difficult?
Liao Chuangbin: We are still relatively smooth. From the very beginning, I didn’t understand anything. At the time of the final contact, I knew that the amount of domestic jewelry collections was very small, and they were all concentrated in the hands of several people. These people are basically university professors, and there are Chinese Academy of Fine Arts. Qing Hua Yuan Hospital and so on. From their perspective, they have been collecting for decades, slowly accumulating, and embodying great efforts and emotions. Therefore, it would be more difficult to communicate with them at the beginning. Later, when they talked to them, they repeatedly talked about each other and opened up with friends. Slowly they trusted me. Therefore, I feel a little emotion and feel that everyone has a protection and heritage of Chinese culture. I think that many people still have such awareness. The oldest gentleman in Guizhou is an old gentleman from Guizhou. His collection is very rich. He has organized a Guizhou crafts collection. I have taken a look at his group of treasures, including 100 pairs of silver dragon bracelets. Each pair is the same. . I contacted him in 1997. The old gentleman also came to visit me from Guizhou, because he said that you can't turn my hand when I bought something. He is particularly afraid of selling it to foreigners. He was very worried, so he came here to investigate. In the end he gave me a bracelet. Maybe the old gentleman thought that this collection might be a climate in my hand. He gave me batches. Three years from 2007 to 2009, he repeatedly gave him. In this process, this collection is indeed very difficult, but when I give them the idea of ​​the museum, they really support it.
Reporter: Does the museum have any plans?
Liao Chuangbin: When I discussed with Prof. Chen in 1997, I said that as long as 500 pieces, we could almost do a small museum. We can refer to the form of a museum of folk jewelry. When exactly it was built and where it was built, there is not yet a detailed plan. Because of the cost, it's time to grab something first, so the most important thing for us now is to collect it. We intend to do an internal museum first, and finally hope to become a real museum, so that the social value will be higher.
Reporter: Has been engaged in this jewelry collection, there is no trading experience?
Liao Chuangbin: At the beginning, I was ignorant of this piece. I just had a bit of a whim on the styling process of jewelry. Others rely on the information and the guidance of their predecessors to slowly learn to judge, sometimes relying on a feeling. See more, eyesight practiced. Collection silver jewelry must pay attention to some basic conditions, such as a silver jewelry needs to maintain its integrity, like a silver bracelet on the best purchase in pairs, and if the necklace collar and longevity lock best collection. If headwear, hair accessories, neckwear, and jewelry are matched, the value of collecting or investing in a full set of silverware will far exceed the value of a single item.
History has only gone so far Chuang Bin has a deep hope for his own brand. Just as he had not met the needs of only jewelry founders, he now has his own design team and he hopes to build a Chinese luxury brand. This will not let him be abused by peers as "crazy"? Although in the jewellery industry, "design a copy of a big copy" seems to be like a line of rules, Liao Chuangbin still hope that their own works have an original oriental flavor, but, this charm, in his view is the key to product success or failure.
Reporter: I think the domestic design force has not been strong, especially in the jewellery section. I think that you are collecting some traditional jewellery because you want to give designers a little design inspiration, so I would like to understand the current situation of domestic jewellery design. .
Liao Chuangbin: Regardless of how peers see it, I think that a company's vision of the future determines what a company should do. In my opinion, the designer is the core force that promotes the development of the entire industry. No matter what the business is, any change will begin to change from this level. If there is a change in the appearance of the designer, it must be changed. The core spirit in the design is culture. Why is it the brand name of Italy and France? In fact, the support behind it is culture. In China, I think we are very light culture. If we can all grasp this point of culture, We can all develop a brand very well. However, it may also be that the consumer’s self-perception has not yet reached that level. In the past few years, it was ridiculous to integrate jewelry with culture. Why did we get the Basel Prize in 2006? It is because of the use of cultural elements. However, at the beginning, when we started to do this in 2002 and 2003, no one wanted us to design. Most people in the previous years still preferred things from Europe and the United States, and they were not very proud of the nation. However, the changes over the past few years have been great. I think from now on, Chinese culture will certainly become a very important element in the jewelry industry.
Reporter: We understand that China's jewelry design competition, Chao Hongji sponsored several sessions, each time the end of the game will collect good design works, a good designer has also been found, then you see, what are the characteristics of domestic designers? ?
Liao Chuangbin: For Chinese designers, they will increasingly use elements of Chinese culture in their designs. Domestic designers, they are actually very creative and imaginative, but if you put all their designs together, you will find that their style is very messy. I think this is the first problem for domestic designers. They are only pursuing new ones, but they do not have their own style. The second question, Chinese designers, put too much emphasis on their feelings in designing, but did not pay attention to whether their designs are suitable for the market. Chinese designers did not consider more, they are highly efficient, but the performance is very low. Foreign designers have not designed what elements to add before they are designed, who the sales target is, and what the sales market is. After repeated discussions face to face, after the delivery, he hoped that there would be information feedback every time. After the designer made a template for himself and decided to give it to the customer, he would do the finished product. Foreign designers are happy and new, and domestic designers are happy.
Reporter: The product is to have a history of things in it to go far.
Liao Chuangbin: For more than ten years, I have always used the brand product as an indicator of my struggle. You see this thing and you know that it is my brand. Especially you are particularly aware that almost all brands that can become luxury brands must have it. Strong features. I spent many years running our brand, but up to now, the gap from my imagination is still quite large. I think as a social brand, it is very important how to deal with the balance between inheritance and innovation.
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