"Montagut", "Valentino", "Playboy", "New Barron", "Didoona", "BOSS", "Crocodile", etc. A large number of foreign brands are now posted on the shoes of Jinjiang. The trick of grafting Flowers has been dazzling. After the flowers were grafted on Montagut, Valentino, Playboy, New Barron, Dior Donau, BOSS, Crocodile, and so on, a large number of foreign brands were now posted on the Jinjiang shoes. . Into the streets of today's Jinjiang, a large number of "foreign brand" is dazzling. According to statistics from insiders, there are now as many as 30 to 40 foreign brands in Jinjiang shoes. The introduction of foreign brands can be traced back to 2000. This year, Sanshu Shoes introduced “Playboy†from Hong Kong, the first “to eat crabsâ€. At that time, San Shu tasted the sweetness. It was revealed that the brand's Jinjiang shoes were sold in Shanghai in 2000. It reached 600,000 pairs. Li Yunfeng, a senior marketing person, had been involved in operating the brand. He told reporters: "They are fresh and eating all over the world." At the time, this was indeed a very creative trick. Others did not do, we did. We won the opportunity." According to reports, "Playboy "As soon as Shantou was listed, the profit point was very high. San Shu opened a reward program for the "Buick sedan." This gave the local distributors great incentives. Today, Sanshu's "foreign brand" has "kangaroo" and "crocodile shirt." Of these three brands, Playboy still stands out. Li Yunfeng said: “Foreign brands want to go to big cities. For example, talented people in Beijing will know 'playboy'.†Authorized transactions It is understood that at the time of the launch of “Playboy,†manufacturers received orders of tens of millions. However, with so many "foreign brands" rushing in, "Playboy" has been pulled back into the fierce battle of homogenous competition. This situation has made some traders in the marketing industry feel helpless. Li Yunfeng said: “The practice of affixing foreign brands has a short practical period and can't do it now.†However, the “Jinjiang style†of “a favorable and hundred follow-up†still makes the company’s enthusiasm for foreign brands unabated. Authorized transactions have become a lot of enthusiasm for Jinjiang enterprises. The "Playboy" brand license was a Guangdong boss who was making leather goods. In his place, the brand's price has gone up. Today, the "Playboy" brand transfer fee rose from 2 million to 5 million. The reporter learned from the relevant persons that the trading price of another French brand "Du Peng": 600,000. This brand belongs to a boss in Wenzhou. As for Montagut, who had made tens of millions of dollars in the same year, brand transfer fees at that time reached a record 8 million. According to some industry insiders, some brands may not be suitable for sneakers. The origin of the "foreign brand" may not be sold after being identified in the market. Such as "kangaroo", "Paul", "Valentino" and so on, they were originally a brand of clothing, leather shoes. Others such as "New Barron" and "BOSS" have similar problems. However, all kinds of worries can not stop the enthusiasm of Jinjiang bosses. This wind brought good business to brand owners. Taiwan Minsheng Bank is one of the largest footwear trade firms in Taiwan. "Valentino," "Montana," and "Playboy" are the brands registered by the bank in mainland China and have nothing to do with foreign companies. Grabbing success The current leading brand of Jinjiang All-Star Sports Goods Company is “IVERSONâ€, which is the same name as a subsidiary brand of Reebok. "Not only does the brand's English spelling have the same name, but it also has the same sign and signature." Xu Wenjie, deputy general manager of the all-round star company, told reporters. As an internationally important sports sponsor, Reebok has hired many basketball stars and football stars to serve as spokespersons. Iverson, who played for the Philadelphia 76ers of the United States, is one. As part of the celebrity promotion, Reebok launched the "IVERSON PREBOK" sneakers. At present, this brand has already been sold in the Chinese market. According to industry insiders, the amount of the brand launched in the past was not very large, but it has increased since last year. However, Reebok did not register "IVERSON" in China's State Administration for Industry and Commerce, but was taken by the Jinjiang Company, which was waiting for an opportunity. The reporter saw a shoe shop in Xixi Street, Quanzhou, that Jinjiang’s “IVERSON†and the US’s “Reebok†had been really difficult to distinguish on the shelves, whether they were styles, helpers, or shoe soles. The only difference is that the United States’ Reebok posted the trademark “PREBOKâ€. And "Iverson" went to Jinjiang along with "David Beckham." After some market research, the international sneaker giant Reebok was ready to promote soccer shoes named after the English football star Beckham in Southeast Asia. The same company, Jinjiang, registered “David Beckham†in the State Administration for Industry and Commerce of China when the new brand of “Reebok†has not yet landed in the Chinese market. Xu Wenjie told reporters that Reebok has not yet responded to this. However, they are not worried that Reebok will be disadvantageous to themselves because the registration procedures of the all-round star company are very complete and they are not afraid of lawsuits. Xu Wenjie emphasized: “This is legal, and it has been approved by the State Administration for Industry and Commerce.†The Jinjiang company did not use the portrait of the big star Iverson in marketing but used a cartoon image. At present, the cartoon image has also been registered with the State Administration for Industry and Commerce. Xu Wenjie said that because some international big names have been promoted in other countries and promoted in China, there is a time difference. As long as it publishes new brands in any part of the world, Jinjiang companies can obtain information through reliable channels and then sneak down trademarks. Swordsman has pointed out that there are only one reason why many companies buy brands because they feel it is too difficult to create a brand. However, the “foreign brand†bought in this way can be difficult to say on the one hand; on the other hand, when the time passes, when the move is no longer fresh, some companies are still frantic and follow-up, it is dangerous. Nike and other international big names are basically produced in factories in China. Many Jinjiang manufacturers are also using this channel, especially some newly introduced "international brands", and also placed in the "Nike" production base Putian orders. As a result, Jinjiang’s “international brand†is very similar to “Nike†in both quality and production cost. In addition, styles also completely imitate "Nike", and after the products are put on the market, it is difficult for consumers to distinguish them. In terms of brand promotion, Jinjiang manufacturers also take shortcuts. As the "international brand" has a relatively high reputation in China, manufacturers can save the money for advertising to raise awareness. Reputation is ready-made. Jinjiang manufacturers must do a good job in product development and sales channels. “A company that originally wanted to take 2 million for product development, now only needs to buy 1 million to buy a foreign brand.†The owner of a Jinjiang shoe factory told reporters. Due to the price between the international big brands and domestic brands, the sales profits of these "international brands" settled in Jinjiang are very high. The cost of a pair of shoes is between 80 yuan and 130 yuan. In the retail market, the price is 3 times to 4 times the cost, which is higher than the price of the main sports shoes brand in Jinjiang. “Pier Cardin†and “Playboy†were originally leather shoe brands, “Kangaroo†was a leather goods brand, and “Montana†was a ready-to-wear brand. These brands, Jinjiang enterprises spend hundreds of thousands of dollars, you can buy sports shoes. The original brand is worth the money. It is difficult to say whether the brand made of sports shoes is worth the money. Li Yunfeng pointed out that the chaos has appeared in the foreign trading market. The "Valentino" family has more than 200 brands in the country, including "XX Valentino" and "Valentino XX", but there are only three that can truly withstand scrutiny. Li is worried that some manufacturers do not know whether they are genuine or not. They only take one contract and do it. There is no trademark power of attorney, there is no scope for brand authorization, and there is no record at the State Administration for Industry and Commerce. Such a brand is certainly vulnerable to life. Of course, another foreign trader also admits that this practice is playing a "clean the ball." However, in the domestic market, consumer psychology is not very mature. There are a large number of consumers, like international brands, but also do not want to spend so much money to buy international brands. In response to this psychological, Jinjiang shoe factory aimed at the top domestic brands and foreign top brands in the price gap of the market space. After China's accession to the WTO, enterprises have already had a stronger intellectual property awareness. At the same time, the country also pays attention to the protection of local trademarks. Another boss who once went to Beijing to register as an “international brand†told reporters: “As long as the procedure is in compliance with the law, it is passable at the State Administration for Industry and Commerce.†However, he also admitted that this practice is only a timely move. Not "a hundred years of foundation." "By the next years, intellectual property protection organizations in the United States and Europe may be alarmed, and Jinjiang enterprises may not be so well-operated," said the boss. · This outfit is also a long cowboy with crystal shoes mixed personality · Comfortable wild fisherman shoes let lazy cancer fairy can summer · How can you match your shoes with the simple and concise OL style? · VENQUE Vanke × Creates young people especially with Wconcept · Park Shih-Tao Airport White Shoes is DAKS SHOES How beautiful are the high-heeled shoes that these two actresses compete for? · Domineering full-tip shoes Queen Fan children · The wild king of sandals is it · Visual stretch leg length also has a pair of V-port shoes · Danbyo shoes trend | summer to this pair of sandals each way
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