Offside Youthwear, like many other clothing brands, has adopted a franchise-based marketing strategy to build its own retail network by expanding the number of sales outlets. After four or five years of growth, the brand has successfully established over 300 stores across China, achieving significant market success and recognition.
In terms of franchise operations, "putting the customer first" has always been the core principle that Offside Youthwear follows. Most of its franchisees are housewives who are new to the business, often facing challenges such as limited capital and lack of experience. The main challenge in market expansion is how to quickly build brand awareness among these customers and help them gain confidence in running their own businesses.
To address this, Offside Youthwear has taken several practical measures to support its franchisees. The company has lowered the entry barriers, increased customer support, and continuously offers high-quality training programs. To reduce the pressure on new store owners, there is no mandatory initial purchase requirement—customers can order based on the actual size of their store. For those with little experience, the company allows them to "try" first, offering a policy of "100% replacement of the entire stock for the first batch." This helps customers take bold steps with confidence, as the company assumes the initial risk.
Additionally, before a new store opens, professional staff from the headquarters visit to provide guidance and support. The company has also developed a comprehensive and detailed training system, enabling franchisees to become self-sufficient and manage their businesses effectively. These efforts not only enhance customer satisfaction but also contribute to long-term brand loyalty and sustainable growth.
Foshan Nanhai Boxin Clothing Co., Ltd , https://www.boxinfushi.com