Nimes, a charming city located along the Rhône River in southern France, is home to one of the most iconic fabrics in the world — denim. Known as "de Nîmes" in French, the fabric was originally developed in this region and later became famous as "jeans." In 1848, Levi Strauss, an American entrepreneur, introduced blue denim to the United States, where it eventually gave rise to the globally recognized brand Levi’s. The name itself is a nod to its French origin.
In 1968, a French sailor named Ficher Mendès established a garment factory in Nîmes, specializing in workwear. He chose a lion and an iron anchor as the brand's emblem, symbolizing strength and maritime tradition. This company would later evolve into LAND VAN JEANS. In 1989, under the leadership of French designer François Lambert, the brand underwent a transformation, introducing a new English logo that has remained in use ever since.
François Lambert’s design philosophy emphasized European simplicity, elegance, and a refined sense of style. As LAND VAN JEANS grew, it gained immense popularity among young people in France, becoming a staple in the fashion scene.
As the 21st century began, the brand recognized the vast potential of the Chinese market. With its strong purchasing power and growing interest in Western fashion, China became a key target for expansion. Before retiring in 2001, François Langberger, the then-head of the brand, created a comprehensive plan for entering the Chinese market. He redesigned the logo to better suit local tastes, incorporating a lion and a steering wheel, along with a new English logo, and registered the brand in France in 2004.
Francois Langberger aimed to bring the brand to the millions of Chinese consumers who were drawn to cowboy culture and casual wear. To better understand the Chinese market, LAND VAN JEANS established a research center in Guangzhou in early 2005. Local staff worked alongside French representatives to analyze consumer behavior and classify the market using advanced regional strategies. Based on these insights, tailored marketing plans and product lines were developed for different regions, positioning LAND VAN JEANS as a leading force in the Chinese denim industry.
By 2006, the research center had transitioned into a full-fledged R&D hub, and the brand officially launched its long-term strategy to expand across China. Since then, LAND VAN JEANS has continued to grow, adapting its designs and marketing efforts to meet the evolving tastes of Chinese consumers while staying true to its French heritage.
The sudden collapse of houses caused by the earthquake, and disaster relief tents are an emergency solution to transfer the affected population and provide them with living space.
At this time, relief Tent can be used for disaster relief command, emergency treatment after disasters, storage of disaster relief materials, and personnel accommodation.
This kind of tent plays a very important role in various disasters.
Outdoor relief tent,Disaster Relief Tents,Flood Relief Tent
Jinan Golden Bull Canvas Textiles Co.,LTd , https://www.jgbct.com