KONZEN space light business fashion men's Nuggets new trend

In the Internet era, the trend of white-collar men's clothing with the "80s" and "90s" as the main force has quietly changed in the past few years. The fashion dress trend has gradually become the mainstream of the elite men in the workplace. Bid farewell to the solemn old-fashioned, refused to slovenly, the workplace elite men are more willing to present a confident, stylish and free and easy mental outlook. They pay attention to men's dress and dress through platforms such as the Internet and fashion magazines, and pay attention to clothing styles, fabrics, and details of tailoring. They choose their own style of dress to make them look more stylish, more confident and more tasteful.

The good news is that China currently has some men's clothing aimed at this market. The KONZEN free-space light business fashion men's wear that is targeted by young urban elite men aged 25-32 is the core target group.

I. Juyang Industry Be the pioneer of the market

KONZEN·Space Menswear operators clearly know that in all industries, the garment industry is an eternal sunrise industry. As the first place for clothing, food, housing and transportation, humankind’s pursuit of the garments for the garments is never ending. However, competition is bound to be huge, so we must be a pioneer in the market. With the continuous improvement of the level of Chinese civilization, and after 80, 90 will become the main body of consumption. The founder of KONZEN space brand first put forward the core concepts of “light business fashion men's clothing”. Light business fashion men's clothing is a young and fashionable modern business wear. It can meet the needs of young urban elite men for exquisite, youthful, fashionable and business dress, help them establish a good personal image in the workplace, and show their personal charm. Greater achievements in business. "Light business fashion men's clothing" is a market segment for young men's fashion. Now that China has not had a brand positioning focused on this subdivided area, it is in the first growth (birth) period of the market life cycle, and it is a new clothing industry. Blue Ocean Market has great potential!

II. Enabling the Apparel Industry to Light Up Assets and Automating New Business Models

Although the men's apparel industry is showing a declining trend from a large industry market, from the perspective of the development path of KONZEN Space, the apparel brand is bound to experience the passive operation of the brand and develop into an automatic retail operation mode. Aiming at this development trend, KONZEN Space launched the “new business model for light asset auto-multiplication” in the apparel industry, saying plainly that it is “using others’ money to make money for themselves”. Both franchisees and customers can become partners of KONZEN Space. Whether it is their own consumption or consumption, they can also reserve their own “small treasuries” in addition to enjoying preferential policies, and with the increase in the number of consumers. Automatic multiplication mode can be achieved.

"Existence is reasonable and the model will win the future." The asset-light operation model has been verified by Wanda Plaza, DELL, BMW, Mercedes-Benz and other companies. Different from these companies, KONZEN Space's asset-light operating model is an artificial carrier and a profit-centered operating strategy. In the past, the environment of the market has been depressing. KONZEN·Space has maintained a steady growth of the market through measures such as stable quality improvement and rapid response. It has verified its brand's marketing capabilities and brand advantages to a certain extent. Asset operation lays a solid foundation! “The new business model of light asset auto-multiplication in the apparel industry” shares profits with partners, while KONZEN·space brand itself focuses on product R&D, sales, service and brand promotion.

Vision determines the realm of enterprise development. Under the background of this round of economic development adjustment, only by seizing the opportunity, accelerating the upgrading of the brand, and breaking through the core competitiveness, can we turn passively into initiative in the future development!