Clarify the two major points of product and business
The website of the Ministry of Industry and Information Technology recently published a series of interpretations of the "Guidance Opinions of the State Council on Further Expanding and Upgrading the Potential Demand of Sustaining the Release of Domestic Demand of Information Consumption", stating that the document clarifies the next development direction from the two aspects of information products and information services. Focus.
First, promote the intelligent high-end upgrade of information products
Currently, a new generation of intelligent hardware is accelerating change. Information products continue to expand from mobile phones, computers to digital homes, virtual reality/augmented reality, intelligent networked cars and other new products. The application scenarios are rapidly expanding into more areas such as family living, personal wear, transportation, and medical health. The functions of the new intelligent hardware products are also upgraded from simple networking to data analysis, content push, and voice interaction.
The "Guidance Opinion" combines the development trend of the industry and focuses on promoting the application and promotion of digital home products and applied electronic products. In terms of digital home products, it is proposed to encourage enterprises to develop smart home “product + service†mode for customized application scenarios, and promote new digital home products such as smart TV, smart audio and smart security. Support product innovations such as virtual reality, augmented reality, wearable devices, consumer drones, and intelligent service robots. Relying on the "three products" special action of the consumer goods industry, we will promote related enterprises to strive for the "China Quality Award". In the application of electronic products, it is proposed to support the use of next-generation information technologies such as the Internet of Things, big data, cloud computing, and artificial intelligence to promote the intelligent upgrade of applied electronic products, and to demonstrate applications in the fields of transportation, energy, municipal, and environmental protection. Expand the application of related electronic products in transportation, agriculture and other fields.
Second, foster information services integration development format
With the deepening of "Internet +", the information consumption boundary has accelerated, and the online and offline integration business has become an important development direction in the future. Information services are expanding in the vertical field, and information consumption in the fields of transportation, on-site service, and food and beverage take-out has risen rapidly.
However, accelerating the promotion of the development of integrated information services also faces many problems and challenges, such as insufficient supply of high-quality digital content, low usage rate of emerging applications, and the breadth and depth of industry convergence applications, etc., and it is necessary to further innovate service models and enrich The service content continuously meets the needs of personalized and diversified information consumption upgrades.
The Guiding Opinions adhere to the problem-oriented approach and focus on improving the information technology service capabilities, enriching digital creative content and services, expanding online education and health care, and expanding e-commerce services. In the field of information technology services, it is necessary to support large enterprises to establish a "double-creative" platform based on the Internet, and guide the platform and ecological development of small and micro enterprises' entrepreneurial innovation demonstration bases. Encourage information technology service enterprises to actively develop new support services and intelligent applications, and accelerate the improvement of comprehensive integration service capabilities under the "Internet +" environment. In the field of digital creative content and services, we must implement digital content innovation and development projects and build a new and high-quality digital culture service system. Support original network works creation, expand digital audio and video content, animation games, online literature and other digital cultural content, enrich HD and interactive video programs, and cultivate a number of digital innovation enterprises with strong strength. Actively develop a converged digital content business and knowledge sharing platform. In the field of online education and health care, it is necessary to build a quality online open course and resource library that combines teaching and application services. Support large-scale open online courses, online tutoring and other online and offline learning models to foster a social online education service market. Further promote online medical services, and promote online health consultation, home health services, personalized health management and other applications. In the field of e-commerce services, it is necessary to encourage social resources to cooperate to build a rural shopping network platform and promote the construction of a number of third-party industrial e-commerce service platforms. Cultivate a new generation of e-commerce platform based on social e-commerce, mobile e-commerce and new technologies, and actively and steadily promote the development of cross-border e-commerce.
Take measures to expand coverage of information consumption
Along with the in-depth advancement of network speed-up and fee reduction, China's information consumption subject has been increasing and the border has gradually expanded. As of June 2017, China's Internet penetration rate has reached 54%. However, China still has a large gap in the construction of information networks, the popularization of intelligent terminals, and the improvement of consumer information skills.
To this end, the "Guiding Opinions of the State Council on Further Expanding and Upgrading the Potential Consumption of Information Consumption to Continue to Release Domestic Demand" (Guo Fa [2017] No. 40, hereinafter referred to as "Guiding Opinions") put forward the principle of adhering to demand to meet the expectations of the people and the economy. Social development needs to be the starting point and the foothold, further increase the speed of network speed reduction, expand the coverage of information consumption, promote the penetration of new generation information technology into the consumer field, and use the safe, convenient and rich information consumption to help economic upgrading and improvement of people's livelihood. The "Guiding Opinions" put forward the future development direction and work focus from the aspects of network construction, terminal popularization and upgrading of skills.
The first is the level of network construction. Information infrastructure is the carrier of information consumption supply. The network support capacity, tariff level and popularity degree determine the coverage of information consumption. At present, China has built a world-leading fiber-optic broadband network and 4G network. Fiber-optic broadband users accounted for 80% of fixed broadband users, and 4G users penetration rate of 65%. At the same time, however, the digital divide between urban and rural areas and regions is still significant. The "Guidance Opinion" proposes to accelerate the upgrading of information infrastructure, further expand the breadth and depth of fiber-optic broadband and 4G network coverage, and strive to launch 5G commercialization in 2020, accelerate the promotion of industrial Internet and cloud computing applications, and optimize network layout. The focus is on improving efficiency in key areas such as communication, logistics, credit, payment, and after-sales, and reducing the cost of information consumption throughout the process. Improve the information access capacity in rural areas, deepen the pilot program of universal telecommunications services, implement information into the village to enter the household project, promote broadband network coverage and upgrade in rural and remote areas, and strive to achieve 98% of the administrative village access fiber in 2020, and promote the extensive extension of information consumption. .
The second is in terms of terminal coverage. Smartphones have provided more convenient Internet access for the masses of the people and have become an important terminal for promoting the development of information consumption. However, the level of popularity of smartphones in rural and low-income groups in China is still low, and the development potential is huge. The "Guidance Opinion" supports enterprises to promote economically applicable information terminals such as smart phones and digital TVs for low-income people, and to introduce mobile application software and mobile intelligent terminals suitable for rural and remote areas. Construct a production and learning exchange platform for new agricultural business entities. Promote the development of national language software. Encourage localities to promote the popularity of information terminals in a variety of ways.
The third is to improve skills. China's national information skills are currently low overall, which restricts the development of information consumption. To this end, the "Guidance Opinion" proposes to enhance consumer information skills and enhance the information consumption experience. Through the implementation of the Consumer Information Skills Enhancement Project, we will disseminate relevant knowledge on information applications, online payment, risk screening, etc. for various consumer subjects, especially farmers, herders, and elderly people with relatively weak information knowledge, and rely on social forces to carry out information skills training. .
Promote the development of information consumption into a new stage
The rapid development of information consumption has increasingly highlighted the role of the economy. According to statistics, the scale of information consumption increased from 2.2 trillion yuan in 2013 to 3.9 trillion yuan in 2016, with an average annual growth rate of 21%, 2.4 times the growth rate of final consumption during the same period, and the proportion of final consumption expenditure increased to 9.2. % contributed 0.26 percentage points to GDP growth. Information products extend from mobile phones, computers to digital homes, virtual reality/augmented reality, intelligent networked cars, and other new products such as wearable devices and consumer drones. Information services shift from communication needs to application services and digital content consumption. The support elements of information consumption such as mobile Internet and online payment have been improved day by day, driving the rapid growth of emerging consumer markets such as O2O living services, online education, and online medical care. The rapid development of information consumption effectively releases the potential of domestic demand and strengthens the driving role of consumption in economic growth.
The form of information consumption is undergoing profound changes. With the rapid evolution and upgrading of information infrastructure, information technologies such as mobile Internet, cloud computing, and big data have developed rapidly. The Internet and the economic and social fields have penetrated and penetrated deeply, and the connotation and extension of information consumption have undergone profound changes. Consumer groups continued to expand, consumption boundaries expanded rapidly, consumption patterns were profoundly adjusted, new models such as sharing economy were active and innovative, and new formats in areas such as transportation, tourism, and food and beverage take-over quickly rose, and consumer experiences improved significantly. In general, information consumption is shifting from “consumption consumption†to “information + consumptionâ€, and online consumption dominates to a new consumption pattern that is integrated online and offline.
At the same time, the development of information consumption is still facing the problems and challenges of effective supply innovation, the potential of domestic demand is still not fully released, and the consumption environment needs to be optimized. It is necessary to break through the bottleneck, further fully release the consumption potential and expand the endogenous driving force of economic development. The State Council issued the "Guiding Opinions" to deploy information consumption at the national strategic level, fully embodying the importance attached by the Party Central Committee and the State Council to expanding and upgrading information consumption and sustaining the release of domestic demand potential. It is a major decision and action to accelerate the development of information consumption in the new era. Program. (布轩)
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