Sales are the leader in the development of the company. This has at least two meanings, one is the importance of sales, the sales are fixed, the sales realize the value; the second is the challenge of sales, which is at the forefront of market competition, and the sales activity is global. This shows how urgent the marketing innovation is, how arduous it is, and how fascinating it is.
There is no need to discuss whether marketing management needs innovation, and there is no need to doubt whether marketing management can innovate. The real question is how do we practice productively. Promote the process of marketing innovation, improve the quality of marketing innovation, and explore the mystery of marketing innovation. To this end, the author puts forward the following points on the methods and ideas of marketing innovation:
one. The desire for innovation is strong. Marketing needs passion, and marketing innovation requires courage. When you are confused or blamed for the difficulty of opening up the new situation, you may wish to straighten out, whether you have been consciously aware of the powerful driving force and tremendous pressure of innovation, whether you have a strong desire to have innovation, whether I want to innovate or I want to innovate. There is no need to set up, faded to deepen, lost to go back. "If you don't innovate, you will perish", "If you go against the water, you will not go forward," and marketing innovation, you need a kind of awe-inspiring thought, and you must not be comfortable with the status quo and stick to the rules.
two. Break the balance and seize the opportunity. The ultimate goal of marketing innovation is to increase product sales and capture more markets. Although there will be “cakes†that can be shared together, the fundamental way is to compete for the existing market. Don't be afraid of the difficulties ahead, don't succumb to the inherent pattern, don't let your vigilant eyes relax, and market competition is a war without smoke. There are sunsets in the Western Hills, but also come to the top; there are strenuous steps, but also leaps and bounds, where there is no change, where is the calm? ! Highlight the difference, occupy the commanding heights, blow the charge, not rely on the need, always be the first to be strong.
three. The target market should be thoroughly penetrated. Just like a good article, the topic is strict, the development is deep, and marketing innovation is also true. Finding opportunities does not necessarily capture opportunities. Participation in competition does not necessarily lead to competition. Why do you want to give up your hand? Why do you want to empathize? To deal with the target market, marketing innovation is deep diving, that is, insight, that is, it can be more in place, that is, thick and thin. I am afraid that I will be afraid of it, but I am afraid that I will be abandoned halfway. I am afraid that I will be reluctant to retreat. It is not enough to have the determination and confidence, but also perseverance, patience and meticulousness.
four. The stone of other mountains can attack jade. Market competition, survival of the fittest. "Excellent" is not the best, it is comparative, relatively superior. The state cannot be closed and self-defense, and enterprises cannot build cars behind closed doors. It is not enough to rely on its own exploration and accumulation. Learn from others' successful experiences and learn from the failures of others, especially the practices of peer competitors, open minds, modest attitudes, use, discard, learn, and create. This is a method of marketing innovation and a shortcut. Competition is intensifying, opportunities are not waiting for people, resources are limited, even if it is one step ahead, even if it is slightly better, the charm of marketing innovation is here.
Fives. Value can touch people. Whether it is to maintain the existing market, or to compete for a new market, the big magic weapon is the value for money under comparative advantage, and marketing innovation is also working in this direction. Although the form of marketing innovation can be flexible and innovative, the content of innovation can be brilliant, but the purpose of marketing innovation can not be shaken. Responsibility, beliefs, trends, trends. It is also the pursuit and sincerity of this kind of customer dedication and user satisfaction, the road of marketing innovation will become wider and wider, and the source of marketing innovation will not be exhausted.
six. Consolidate and expand both hands. Many times, we are willing to focus on new things, which is true, but it is one-sided and even dangerous to use it in marketing innovation. Marketing innovation is not simply unconventional, not a complete denial of the past. The substantial increase in future sales can be achieved not only by competing for the market of others, but also in existing markets that are often overlooked. Facts have proved that the continuous consolidation and continuous innovation of the original market will be more convenient and more effective than the development of new markets. There is no better, only better, adhere to the consolidation and expansion of both hands, both market marketing innovation prospects are broad and promising.
Seven. The advanced layout is far-sighted. Just as people appreciate the level of marketing, marketing innovation also has a realm of reason. The same is marketing innovation, different companies often produce levels of high and low. Insight into the opportunity, leading the trend, smart and skilled, ordinary in the big tool, creative in the simple, more effective with half the effort, this is the embodiment of strong strength, which is also the crystallization of meticulously created. Today's situation is inseparable from yesterday's brewing and preparation. The blueprint for tomorrow needs to be planned and built today. In addition to exploring current opportunities, marketing innovation must also take a long-term view and focus on the future. Scientific development, harmonious development, who can say that consolidating the marketing base is not a more effective and brighter marketing innovation? !
Eight. The incentive mechanism must keep up. This year's sales have gone up, and the indicators will increase next year. The marketing management situation like this restricts the development of marketing innovation to a large extent. Really productive marketing innovation stems from proactive and shared efforts. Innovation is omnipresent and innovation is endless. No matter which level, it needs a fair and open innovation atmosphere, an innovative system of cooperation and division of labor, and an innovative mechanism for equal rights. Marketing innovation, more effective than the innovation of incentives.
Marketing innovation drives faster development and creates a better future!
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