Adidas accelerates channel expansion to pave the way for the third and fourth-tier cities

Adidas speeds up the expansion of its channels. At present, its sports fashion series and sports performance series add up to more than 7,000 stores in China. Among them, there are more than 30 outdoor specialty stores, and they have also been integrated in the supply chain. Adidas externally stated that “our strategy for low-tier cities expansion has been very successful in China.”
Adidas speeds up the expansion of its channels. At present, its sports fashion series and sports performance series add up to more than 7,000 stores in China. Among them, there are more than 30 outdoor specialty stores, and they have also been integrated in the supply chain. Adidas externally stated that “our strategy for low-tier cities expansion has been very successful in China.”

According to Adidas' strategy for “Towards 2015,” it plans to reach 1,400 domestic low-tier cities in 2015. At present, Adidas operates stores in over 900 domestic low-tier cities, of which, in 2012 alone, 400 Adidas stores were opened in low-tier cities. At the same time, Adidas has also stepped up its efforts to trace "counterfeiters." From the appeal of the previous paragraph and the trademark of King Addi to reconciliation and the recent online fraud complaint on Taobao, all this seemed to pave the way for sinking channels.

According to industry insiders' analysis, with the settlement of the trademark issue of Admiral, Adidas has cleared the obstacles to the sinking of third and fourth-tier cities, and may further expand its business in China during the slack period of the sports goods market.

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