VISION STREET WEAR, a streetwear brand born in Southern California in 1976, will join hands with Top 100 DJ-Steve Aoki in December to launch a global limited edition shoe #SCRATCH# with the theme of "Tide Light Speed".
Steve Aoki on the feet #SCRATCH#
As everyone knows, Steve Aoki (Steve Aoki) is known as the "Tide Master" because of his avant-garde fashion taste, and also because of Superman's musical talent, he founded the independent label-Dim Mak at the age of 19. The iconic long hair and beard, as well as the unique EDM Style-floating boats, spraying champagne, and smashing cakes have kept Steve Aoki's popularity high and won the title of Top 100 DJ for many years. What's more worth mentioning is that he is passionate about street culture and joined the VISION STREET WEAR family in 2017 as a brand partner.
The reckless electronic music culture has gradually become a part of the lives of most young people. While enjoying the rhythm of electronic music, they explore the true self in the soul. It's like a mysterious black hole that is superluminal, but full of charm. This time, VISION STREET WEAR and Steve Aoki launched a joint shoe model under the name of the homophonic "Tide Speed ​​of Light" and #SCRATCH# (scratch record), which integrates electronic music culture and fashion trends, and displays them through a unique light perception gameplay.
#SCRATCH# takes VISION STREET WEAR's historic and classic skateboard shoe type 80'S CANVAS HI RETRO as the prototype, and adopts the design technique of deconstruction and remodeling along the strip.
The stitching, side strips, side Steve Aoki's portrait and heel logo on the overall shoe body incorporate luminous technology.
#SCRATCH#Night vision effect
The vamp pattern is improved on the basis of the duck hunting camouflage pattern. SteveAoki's logo is secretly distributed throughout the shoe body, which will appear immediately under the illumination of flash or strong light. Create the unique characteristics of EDM to realize the collision of classic retro and modern fashion.
#SCRATCH# Bevel logo reflective effect
Of course, in addition to the design of the shoe body, #SCRATCH# also has a lot of articles on the sole. The two soles use transparent vulcanized rubber soles, which are printed with Steve Aoki logo and head image.
The number of #SCRATCH# co-branded series is scarce, and only 500 pairs are sold globally. Each pair of shoes is equipped with a unique code on the inner side of the tongue. It can be said that it is the most worthy of the 2020 closing season and the highest gold content. One of the products.
VISION STREET WEAR × Steve Aoki Global Limited Co-branded Shoes #SCRATCH# will be officially on sale at Tmall’s official flagship store at 10:00 on December 30, 2020. The price is ￥799.00 so stay tuned!
About VISION STREET WEAR
VISION STREET WEAR was born in Southern California in 1976. It is recognized as one of the first and most respected brands to create streetwear styles. VISION's extensive influence stems from a deep understanding of skateboarding culture and its integration with the music world. VISION first captured the rebellious and enterprising attitude of So-Cal skateboarding and presented it in the style of clothing. By boldly using exaggerated visual patterns on skateboards, T-shirts and shoes, the skateboarding and street style have been redefined. Today, many classic visual graphics are still inherited and used by the VISION brand, and have become the most popular and admirable symbols in skateboarding and street culture.
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