Eddie Bauer, the originator of down jackets, how to be professional and trendy

In this era of down jackets with contempt chains, how does Eddie Bauer get out of the circle?

The cold winter has come, and people who thought of down jackets a few years ago still stuck with the concept of "just for keeping warm". But now, with the veteran West Coast brand Eddie Bauer spreading all over the world, we understand that today's down jackets are not only synonymous with "warmness", but not only keep warm, but also light and practical.

Eddie Bauer, the key to the down jacket revolution

Eddie Bauer is the brand of the same name launched by Eddie Bauer himself. Eddie Bauer immigrated to old Russia when he was a child. The scars left by his uncle during combat stinged him deeply. The survival problems in the harsh environment also kept the issue of warmth in his heart and spent time. After a ghost gate closed, Eddie Bauer decided to make a cold-resistant jacket. Although wool has the effect of keeping warm and wax cloth has the effect of waterproofing, their drawbacks are fatal to cold-resistant jackets until the discovery of goose down.

Goose down is not only a very effective insulating material, but also stretches freely, is durable, and is very lightweight to keep warm. So the first down jacket with obvious external stitching, a cold-resistant jacket with nylon and goose down filling was born, which is also the prototype of Skyliner down jacket. After entering the market, it was widely sought after by the US Army and explorers. The down jacket revolution also began.

Eddie Bauer, expanding the coverage of down jacket consumers

Due to the outbreak of World War II, more people needed warm clothing, so Eddie Bauer had to look for alternatives to goose down, coupled with the extremely demanding military requirements, accelerated the transformation of traditional down jackets. Thus was born a down jacket that allows pilots to keep warm for 3 days at a low temperature of minus 70°. This down jacket can float a person carrying 25 pounds of equipment on the sea for 24 hours at the same time. Of course, the reform of EddieBauer down jacket is indispensable with the help and influence of his wife Christine. Because of the adventurous spirit of the husband and wife, they are active on many major mountain peaks in the world, and their companions also benefited from the exquisite equipment of Eddie Bauer, and they played their fists in the extreme cold places such as Antarctica.

For decades, although Eddie Bauer's involvement in various stages of production products has continued to expand, the company's philosophy has never changed, "providing you with such excellent quality, value, and service, and ensuring that we are worthy of your respect."

Eddie Bauer, the use of revolutionary down technology, leading the new trend

In the new era of development today, creating the future is more important than inheriting the past. Eddie Bauer has been working hard to create the next century. It insists on using its own knowledge to inspire and help everyone connect with outdoor activities, and to create advanced equipment while reducing the impact on the environment. Reflected in the product, Eddie Bauer combines the four concepts of warmth, fashion, environmental protection, and practicality, and uses revolutionary thin down technology to develop a new down jacket EverTherm that attracts everyone's attention. This down jacket does not require quilting, which is won by EddieBauer. Won 7 industry awards, more than any EddieBauer product in history.

Eddie Bauer also promotes a healthy and leisure outdoor lifestyle with many outdoor adventure enthusiasts such as snowboarders, kayakers, celebrities and community opinion leaders, and enjoys an active and balanced lifestyle together, and welcomes everyone Challenging and novel, changing life, for every adventurous person to provide the most suitable clothing, equipment and the most professional guidance.

Advanced concepts, professional guidance, love of nature, and innovative products have enabled Eddie Bauer to spread across the sales platforms of major countries in the world. This also confirms that this iconic and authentic American outdoor lifestyle brand has gone to the world, and Show more and more vitality.

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