It is said that shopping is a woman's nature, and the hot summer is coming. Every girl wants to add a beautiful dress to show her proud figure. When you walk into the clothing store and choose your favorite dress, you find that Why can't you have a pair of good-looking high-heeled shoes? So for this dress you started to plan high-heeled shoes, maybe you still need a bag, a hat, a pair of sunglasses, a lipstick with a skirt color, etc., then the store told You can send you a coupon equivalent to the skirt, log in directly to the online store, you can buy all the goods you need, the best route for the goods, the price of the same item is more favorable than Tmall and Jingdong. Save money and save trouble.
All of this seems to be pre-designed, the merchant not only provides you with a skirt you like, but also your image designer, such a consumer scene and shopping experience, the secret selection of the store will help you done.
It is understood that the secret selection is the physical business empowerment service platform launched by Hangzhou Ant Tide Network Technology Co., Ltd., by building an online store with incremental goods for the physical store (in-store goods can also be uploaded by itself), and for the store one-click planting Into the social e-commerce member operating capacity, to achieve storefront drainage, fission and membership service upgrades, thereby increasing the physical store turnover, helping the physical store upgrade to become a smart store in the new retail era.
One-click social e-commerce capabilities, so that consumers who do not enter the store can also become members
At present, the cost of acquiring customers in physical stores is getting higher and higher, and most of the traffic is divided by e-commerce and giants. Although many stores also have member communities, ordinary shop owners do not know how to operate and manage, causing most members and fans to become zombie powder. Over time, these members and fans will slowly pass away. The secret selection will inject advanced Internet operation thinking into the physical store. On the one hand, it will provide professional Internet marketing solutions, operation plans and training programs for the stores, help the store to achieve refined membership management, let members feel the humanized service and the ultimate consumption. Experience and enhance member stickiness.
On the other hand, the secret selection will also help the owner to operate and manage the member community, and continue to promote more members to achieve fissile sharing and forwarding through tempting marketing activities such as squad, explosives and cash red packets. This will not only radiate more customers, but also improve the member's repurchase rate and potential needs. The most amazing thing is that many consumers who have not entered the store can become yours through online sharing and forwarding of members. member.
Secret selection of incremental products on the standard Tmall Jingdong price is almost close to the wholesale price
General stores, sales are fixed-category products, consumers will leave directly after the store, so that consumers stay in the store for a short time, the clerk can not carry out more communication and secondary demand mining, on the one hand, consumption Potential demand cannot be met, and on the other hand, stores will lose most of their traffic and sales opportunities.
In order to help the store to obtain more traffic and meet more potential needs of consumers, the secret selection is to help the store build an online virtual mall and break the limited product structure of the store. The store owner can choose the secret according to the needs of consumers and the consumption preferences of the members. The platform selects the difference between the products of the offline store and the products of the offline store. The quality of the products is on the standard Tmall and Jingdong, and the commodity price is almost close to the wholesale price. Then there was the scene at the beginning of the article. Buying a skirt can solve the demand for high heels and lipsticks, not only to satisfy consumers' more potential consumer demand, but also to increase the frequency of interaction between shopkeepers and consumers, and to enhance secondary sales. opportunity.
At the same time, online low-priced high-quality goods and various types of 0 yuan spike, fight group, grab cash red envelopes, explosions to store purchases and other activities will also enhance the membership activity and membership retention for the store, thereby maximizing the store's effectiveness. . It is reported that after the selection of a hotel in Hangzhou's surrounding cities, in the “May 1st†holiday promotion, online drainage increased by 67%. On the same day, a cash coupon of RMB 15.7 million was sent and a coupon of about 12% was brought. Conversion, achieving a 62% increase in performance. In addition to the hotel, but also bookstores, clothing and other industries have access to the secret selection, not only in the drainage and performance has been substantially improved, but also consumer feedback experience and evaluation has received very good feedback, which also Prove that the secret is the best partner for physical store upgrades and upgrades.
In the new retail era, the physical retail revolution is imminent, tens of millions of physical stores need a truly effective empowerment helper, the future has come, the secret election will bring new opportunities and breakthroughs for physical retail, so that the world's physical stores are not difficult Do business.
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