On January 9, 2021, the "First Hanfu Expo·Xiuwu" press conference was successfully held in Beijing, and the huge publicity advertisement of "China Hanfu Capital·Henan Xiuwu" was simultaneously launched at the south exit of Beijing West Railway Station. China Traditional Culture Promotion Association, Henan Provincial Committee of the Communist Youth League, Xiuwu County Party Committee, County People’s Congress, County Government, County CPPCC four teams, Rongshengkang Travel Company, Taijingwei Company, Henan Yufa Group, Henan Thought Group and other relevant leaders, Hanfu's leading brand companies and major media attended the press conference.
Sponsored by Henan Xiuwu County Meishang Cultural Tourism Investment Co., Ltd., Beijing Yitai Jingwei Culture and Art Communication Co., Ltd. exclusively hosted China's first Hanfu Expo. In a market-oriented way, it aims to promote the excellent traditional Chinese culture and show the traditional Hanfu culture to the public , Integrate the beauty of China, praise the sound of Hanfu, and inherit the national cultural spirit of the country of Hanfu. For the first time, the Expo will integrate well-known enterprises, brand owners, well-known scholars, opinion leaders and Hanfu fans in the entire industry chain of China's Hanfu industry, conduct business, academic, and media exchanges and interactions, and promote the trillions of Hanfu industry to become bigger and stronger.
The team of Beijing Institute of Fashion Technology brought an immersive Hanfu interpretation show of "Collecting colors into Chinese clothes, Chu and Chinese colors" for the press conference, and created the press conference with the wonderful works of Mr. Chu Yan, who was once rated as “China's Best Womenswear Designer†A beautiful opening like a dream.
Guo Peng, member of the Standing Committee of Jiaozuo Municipal Party Committee and Secretary of Xiuwu County Party Committee, delivered a speech at the press conference. He said that Xiuwu is the only county in the country that has established a strategic determination to build the "Chinese Hanfu Capital". Relying on Henan, the birthplace of Chinese civilization, Xiuwu, as the source of Chinese county aesthetics, has strategic advantages and more strategic determination to build the "Chinese Hanfu Capital". The trillion Hanfu industry, as a new cultural industry, is backed by a huge consumer group of 260 million "Gen Z" youths with unlimited potential. During the epidemic, Xiuwu dared to be the first in the world to seize industry opportunities and time windows. From 0 to 1, it took only 7 months to occupy the C position on the Chinese Hanfu Hot Search List. In 2021, Xiuwu will integrate top talent teams to promote the Hanfu industry to take root in Xiuwu. In addition to the exposition, Xiuwu will also start the design of the country’s first Hanfu Expo, Hanfu Museum, and Hanfu theme county; continue to hold Yuntai Mountain Hanfu Flower Festival; hold Henan’s first Huafu Day; plan to build the country’s first Hanfu Design Institute, Organize design competitions and catwalks; attract more than 200 merchants for the theme of Rongsheng Hanfu Town, consolidate the first position of the national Hanfu retail brand concentration; join forces with the national Hanfu resources to improve the entire Hanfu industry chain.
Wei Song, deputy secretary of the Xiuwu County Party Committee and County Mayor, announced the official launch of the "First Hanfu Expo·Xiuwu".
On the day of the press conference, Sun Wei, CEO of Beijing Etaijingwei, introduced to the media that the "First Hanfu Expo·Xiuwu" follows the core spirit of Xiuwu’s vigorous promotion of aesthetics and economy in recent years, and integrates the broad and profound Chinese traditional cultural connotation of Hanfu through "Aesthetics" From the perspective of “Aestheticsâ€, it will help the Expo to maximize its “economic†function, strive to create maximum economic benefits for Xiuwu, and expand the reputation and reputation of Xiuwu among the 260 million “Gen Z†youths. Influence. The main vision of the expo pays tribute to Hanfu in an aesthetic way, presenting an avant-garde visual experience of both ancient style elements and contemporary trends for participating merchants, enterprises and every audience.
Wang Weiping, deputy magistrate of the Xiuwu County People’s Government, introduced Xiuwu County, which has a long history of humanities, and the tireless exploration of Xiuwu County's "Aesthetic Path" over the years: Xiuwu to build the "Chinese Hanfu Capital" As a goal, the "Never Ending Hanfu Festival" series of activities have been held three times, attracting 300,000 Hanfu colleagues from all over the country. Xiuwu has initially become a gathering place for Hanfu fans. The launch of the first Hanfu Expo for merchants, enterprises and Hanfu fans in the Hanfu industry is to allow Hanfu culture and the Hanfu industry to take root in Henan.
Shi Baosen, general manager of Rongsheng Kanglu (Henan) Investment Co., Ltd., introduced at the press conference that Rongsheng will rely on the cultural IP of Hanfu, centering on the Hanfu industry, and build Xiuwu’s landmark building Complex, covering an area of ​​700 acres with a construction area of ​​20. With a total investment of 3 billion yuan, Rongsheng Yuntai Ancient Town, with a total investment of 3 billion yuan, has become a communication center for 20 million Hanfu fans across the country and a place to check in. In 2021, Yuntai Ancient Town will usher in an important moment for panoramic opening. Rongsheng and Ethereum Jingwei will cooperate on the "Night of Bliss" night ancient wind immersive tourism project, and will successively launch large-scale light shows, water shows and Linglong Palace ancient wind shows And other major projects, there will be more Hanfu merchants and new consumer brands entering the Hanfu town by then, further stimulating the scene consumption of "Gen Z" young people.
Xiuwu County is an important partner in building the "Hanfu City" theme county. Architect Lin Bing, a partner of OLI Architects, is also the assistant to the world-renowned architect Mr. Pei for many years. He focuses on Hanfu and Xiuwu architectural aesthetics. Speeches and ideas were delivered at the press conference.
After the reporter’s question and answer session, the People’s Government of Xiuwu County, Rongshengkanglu Henan Company and Etai Jingwei Company signed a strategic cooperation agreement, agreeing to work together in Xiuwu to vigorously promote the development of the Hanfu industry and create a "Hanfu Festival that never ends". Brigade integrates new IP.
It is reported that the venue of the first Hanfu Expo has an exhibition area of ​​20,000 square meters, divided into special booth area, standard booth area, show area, trend release area, Hanfu forum area, etc., with a total of more than 300 booths. , The sub-industry zone includes: Hanfu brand zone, Hanfu manufacturing zone, accessories and makeup zone, Hanfu surrounding zone, related industry zone, Hanfu talent zone and cultural research zone.
In addition to important commerce and exhibition functions, the Expo also specially planned two major sections: Hanfu Trend Release and Hanfu Forum. The Hanfu Trend Release will provide a comprehensive analysis of the Hanfu industry development, aesthetic trends, and popular hot spots, and release the "Hanfu Trend Annual Report". This will be the first in the Hanfu industry, opening a new chapter in Hanfu research. The Hanfu Forum will be launched from the three perspectives of Hanfu aesthetics, Hanfu industry and Hanfu economy, providing a broad space for academic exchanges in the Hanfu field.
Through the "First Hanfu Expo·Xiuwu", combined with all-media promotion and high-end academic discussion, it will surely lead and promote the rapid development of China's Hanfu industry, help Henan, the birthplace of Chinese civilization, lead the trillions of Hanfu industry and Hanfu culture, and promote China's excellence Traditional culture and Chinese civilization shine brightly.
From May 7th to May 9th, 2021, Xiuwu, Henan, we will see you at the first Hanfu Expo!
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