T100: Discussing the transformation and upgrading of children's wear in China

T100: Discussing the transformation and upgrading of children's wear in China

On June 18th, the 2015 China-Shangqiu Textile & Apparel and Footwear Trade Fair was grandly opened. “Internet + Zhihui Future-2015 China (Shangqiu) Knitting Children's Wear Industry Summit Forum” was also held in the same period. On the forum, the Assistant to the President of the China Textile Industry Federation, Yang Shibin, President of the China Knitting Industry Association, Zhang Peihua, Professor of Donghua University, Dong Wenmei, the founder of the T100 Parenting Children's Wear, and other industry leaders, experts, scholars, entrepreneurs, and news media, etc. Next, the development direction of China's children's wear and the transformation and upgrading of Shangqiu knitwear industry were discussed.

T100: Discussing the transformation and upgrading of children's wear in China

Yang Shibin, president of the China Knitting Industry Association, made a report on the current situation of the knitting industry from three aspects: counting big data, focusing on dual markets, and developing new opportunities. He believes that in the face of the new situation, especially the "Belt and Road" strategy put forward by the country, the growing Chinese market, and the growing Internet market, the knitting industry must seize the opportunity to create new industries with information, intelligence and automation. Advantage. “Shangqiu has a strong industrial base and remarkable regional competitiveness. In particular, the knitwear industry has experienced rapid development in recent years, but it is also facing tremendous pressure for transformation and upgrading. The convening of this forum will inevitably create a regional brand for the Shangqiu children's knitwear industry and accelerate its development. Transformation and upgrading bring new enlightenment and wisdom,” Yang Shibin said.

T100: Discussing the transformation and upgrading of children's wear in China

Dong Wenmei, the founder of T100, shared the brand development model with the theme of "T100 Dream Chinese Dream." She said: "Based on the doctor's experience, the T100 is like a doctor to do children's clothing, children's clothing brand development quality is the first. Especially in the new normal, but also pay attention to the user first, experience is king, rapid response and leveraging the Internet + In order to achieve long-term brand development.” As a parent-child culture advocate in China, parent psychology instructor, chairman of the Sichuan Chengdu Chamber of Commerce in Guangdong Province, the founder of the parent-child children's wear brand T100, and the first domestic parent who has won the title of “China's Top Ten Fashion Designers”. The children's wear designer, Dong Wenmei, has been invited to visit the United States, Germany, and other places with state leaders. He attended major events such as the 2014 APEC Business Leaders' Meeting and was hailed by the media as the "Queen of Children's Wear." The T100 children's clothing that she founded and the concept of development have been recognized and loved by more and more consumers.

In the forum, Dong Wenmei also shared hot topics such as internet thinking and the fourth industrial revolution, stressing that China has stepped into the ranks of “upper-middle-income” countries, expanding elite groups and triggering consumer upgrades, which will promote “cheap China”. The transition to "quality China" will require quality and personalized consumption to become mainstream. Therefore, Chinese brands need to keep pace with the times.

T100: Discussing the transformation and upgrading of children's wear in China

Zhang Pehua, a professor at Donghua University, gave a wonderful discussion on the development direction and new trends of knitted products and knitted children's wear. She proposed that the next five years will be the golden age of the children's wear industry. Knitting children's clothing should develop in the direction of softness, comfort, health and safety, fashion personality, practicality and diversification. In particular, quality, parity, differentiation and high added value should be adopted. As a means to actively explore the market.

In the end, the participating leaders, experts and scholars also discussed how the Shangqiu Knitting Children’s Wear Enterprises undertook Internet thinking, product development, brand positioning, and market expansion under the new normal, and conducted face-to-face interaction and interaction with the entrepreneurs present. They agreed that Shangqiu Knitting Children's Wear Enterprises must learn to hug and keep warm, continue to optimize and integrate high-efficiency industry chains, start with product quality, start regional brands, and expand the children's wear industry.