Following the "Fashion Million New Stars Program" launched by Douyin in 2020, Douyin continued to exert its strength in the fashion field this year. In July, it launched a special program focusing on supporting high-quality wearers, the "Super Club Wearing Project". Through traffic rewards, exposure resources, official guidance, high-quality commercial resources and other rights and interests, we will exert our efforts in all dimensions. The event has been online in just 30 days and has attracted nearly 20,000 people to sign up for participation, of which more than 260,000 have been contributed and 4.84 billion has been exposed on the site.
Fashion has never been about age
@康康和爷爷 This senior fashionista is affectionately called "Grandpa Kangkang". He is loved by everyone because of his pursuit of trends and his ageless mentality and values that he is willing to share. Whether it is the "gentleman style" of the "three-piece" suit, the loose and casual "street style", the dignified and atmospheric "Chinese style", or the Japanese and Korean styles and oversize styles that young people love, Grandpa Kangkang will try boldly and Can "hold it."
This time, Kang Kang and Grandpa specially planned the "Big Brand Outing Series" for the "Super Club Wearing Project". Grandpa Kang Kang tried brands such as LV, BV, Yoji Yamamoto, and three vibrato video playbacks exceeded 200 million, 30 There are more than 1 million fans in the sky. Although Grandpa Kangkang’s behavior of chasing trends was not understood at first, with the support of so many fans, he now has a firmer belief in showing himself. He once said that on the way of pursuing the trend, he will achieve "life will not stop, and the battle will not stop." He hopes that his persistence can share his values ​​and attitude towards life with more elderly and young people, and also hope that more elderly people will have the courage to live their lives.
Life needs a sense of ritual, and ingenuity makes cheap items wear a sense of luxury
@ä½™ä¸‰ç« is a student of Fine Art majoring in Adalia, Monash, Melbourne. Last year, he quickly became popular due to an OOTD video. In the video, he used various "scene outfits" and "big-name outfits" as highlights. Using street casual, Japanese simplicity, yuppie suits... and other diversified clothing styles to create styles, Douyin has now gained nearly 800,000 fans. Yu Sanhuo once said that he took the street in literature and art, and blended into the elegant style, and he was inclined to the yuppie style. He participated in a series of videos launched by the "Super Club Wear Project", and he even brought the "yuppie" style to the fullest.
It is worth noting that in all of Yu Sanhuo's outfits, not all of them are luxury brands. In his outfits, you will often find niche or daily affordable brands such as Bode and Uniqlo. He shared that the key to the feeling that he can wear Uniqlo as Hermes or Old Celine is not how high-end and beautiful the Uniqlo he bought, but because he has a deep understanding of the brand style. For the future output of fashion content, Yu Sanhuo said that he will continue to innovate and challenge, break through himself, and actively try more funny or creative outfits in order to break the bottleneck caused by aesthetic fatigue. He always firmly believes that maintaining a sense of fashion is to Keep learning new things.
There are skills in dressing, no worries about counterattacks
@三三åCoco, with a master's degree from the University of the Arts in London, shared insightful tricks on Douyin, taught netizens to improve clothing, and received rave reviews from fans. This time, the third and third sons of the "Super Club Wearing Project" still focus on "wearing and counterattack" to teach netizens more super practical "counterattack fashion classics." Sansanzi was once a professional artist. Beauty is an important and good thing for her. She believes that art not only cultivates her sentiment, but also makes her thinking more profound and tolerant, and makes her more active and healthy. The attitude to life makes her have a more dream and sense of mission in this world. Therefore, she hopes that through her video sharing, more people can find their unique beauty and face life more positively.
Fashion is to wear yourself
@æŽç‡•çª's dressing video on Douyin is loved and imitated by netizens. The "Super Club Wearing Project" Li Bird's Nest brings a brand new collection of wear, khaki wool boots with refreshing shorts, loose upper body sweater, plus a relaxed long scarf, which is very personal. The style of Li bird's nest has a bold and eye-catching sense of avant-garde. Li Yan's Nest hopes to be a unique and trendy "primary school student". He breaks the boundaries of dressing and wears out his own attitude, and shows his trendy attitude to everyone through the video, encouraging more people to stick to it. Own.
Fashion is freedom, niche is also trendy
@Lu·Meng Lu·Meng, who graduated from the pure art major of Central Saint Martins in the United Kingdom, has his own unique fashion taste. She likes natural beauty and prefers vintage vintage. Watching her vibrato content is a feast of hearing and vision. There is no microdermabrasion or filter, everything is clean. In this "Super Club Wearing Project", she shared her daily wear in various scenes. Amway has used niche brand clothing from various countries to tell everyone with action that there are not only big names in fashion, but niche brands can also go out on the street~ If you often follow Lu·Meng's videos, you will find that wrinkles, acne, and legal lines often appear in her videos. Lu·Meng thinks that it is concealed, and it is better to love yourself generously. She also hopes that through her videos, while teaching everyone how to be beautiful, she can also make everyone truly appreciate that it is the most beautiful to love yourself confidently and work towards what you like best.
In addition to the five fashionistas introduced above, the Douyin "Super Club Wear Project" has created four major dressing tracks: trendy/retro/minimalist/sweet, aiming to increase the supply of high-quality fashion dressing content and consumption growth , While optimizing the ecology of fashion content, exploring and creating representative high-quality fashion creators, it also encourages every user to face life optimistically, accept himself optimistically, and convey a positive life and fashion to more users manner. In the future, Douyin will continue to carry out the incubation and support plan for fashionistas. While providing more support for talents, it will also provide more diversified possibilities for content and better marketing links for brands. In the future, Douyin will continue to make efforts in the fashion field, and further develop the fashion subdivision track.
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