SS20 Shanghai Fashion Week preview | YUN MOONMOON

brand introduction

The designer brand was founded in Los Angeles in 2018. In February of the same year, the brand's first collection was unveiled at New York Fashion Week. The US version of BAZZAR confirmed its report. Inspired by the elements of nature, the brand uses a unique fabric transformation process, combined with vintage elements and modern three-dimensional tailoring, to express its belief that it is still in the city. Its brand clothing is very popular among popular artists. Co-artists such as Cai Xukun, Chen Yuwei, Rocket Girl, Zhao Pinlin, Unine, Song Jiyang, and their costumes have repeatedly appeared in the magazine media such as Bazaar. The brand adopts chic metal hardware, and many accessories such as vest, shawl and pocket can be disassembled. It is the perfect combination of “functionality” and “artisticity”, and it has skillfully realized “wearing more clothes”. “Men and women” is the brand's first fashion concept, and the same piece of clothing can be interpreted by different genders.

Designer introduction

Brand founder and designer MOON graduated from the University of California at Los Angeles with a Bachelor of Applied Mathematics in 2015 and a Masters in Fashion Design from the University of the Arts in San Francisco in 2017. In February 2018, Moon presented his first collection to New York Fashion Week. Moon combines the craftsmanship of traditional clothing with a modern, unique cut that brings vintage elements from a modernist perspective. Moon believes that design is an emotional expression that should resonate emotionally with the person wearing it. Moon's undergraduate mathematics background has established a rigorous thinking logic for the creation of the brand. Combined with the learning of the clothing design system, Moon has achieved a perfect balance between brand positioning and artistic creativity.

SS 2019

AW 2010

In the Spring/Summer 2020 series, the theme of physical optics imaging of mottled trees is explored with the theme of “mottled”. The tree shadow is a small hole imaged, and the circular bright spot interlaced with the tree shadow is the real image of the sun. This season, it is retro-cut, traditional tie-dye, blending “functionality” cyberpunk elements, retro elements collide with future ideas, and transform into a wonderful metamorphosis.

Fake Down Jacket

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Nanjing Tongde Garment Co., Ltd. , https://www.greenwearofficial.com