July 30, Nanjing, China New York, the source said: King's Investment Holdings Limited announced that to invest in growth-oriented enterprises, the world's leading private equity firm - Warburg Pincus to the king of children a total of 5500 Million US dollars of equity investment. The funds will be used to accelerate the company's business development, expanding the number of stores and geographical distribution. Since the founding of the company in 2009, the king of children has achieved rapid growth in less than 3 years and has won the recognition of the industry and the devotion of capital. What makes children Wang so popular in the market downturn? It is understood that the king of children to change the traditional approach, innovative proposed to replace the operating business customers to create products to meet the satisfaction of the new retail model to create satisfaction. Depth of the concept of customer relationship management, the king of children is not defined as a simple store sales of goods, but with the growth of children's one-stop service solutions provider and place of experience, the depth of customer relationship and business premises binding. Through the provision of clothing, food, shelter, transportation, education, education and one-stop interactive solutions, the integration of online and offline has been truly achieved, which will in turn promote the changes of the family life style in China! As a new army subdividing the retail market, Kid King has 9 stores across the country, covering Jiangsu, Shanghai, Anhui and Southwest China. This year plans to increase to 20 stores nationwide, with five years to build China's children's retail chain industry's first brand
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