Legend has it that in the ancient and distant Nordic mysteries, the gods, the royal courts, and the country of fog guard the three parallel worlds. It seems to be irrelevant, but it is inextricably involved.
Chasing in the wilderness, dancing under the tree of a sleeping world, a mysterious elf full of wisdom and kindness, experiencing the baptism of love and courage to grow colorful wings;
With the castle as a companion, the noble throne is reflected in the figure, the Gurunawen stone carving records the sacredness of the royal blood, and the "royal movement" is played;
The dark night is sighing, the unforgettable curse of eternal life, the time hourglass dominates the noble blood family fate, and the final chapter of the "Phantom Carnival" end of the myth brings the Halloween dusk...
Inspired by Nordic Sweden, the IKALI brand is led by the AMY product line team of its high-end custom designer brand; it continues the Nordic fantasy style, and uses the story and ingenuity to give each cosplay game dress and dress skirt Fresh life and rich cultural core, bring Shanghai Fashion Week SS20 KIDS WEAR big show - 2020 spring and summer new product "The Nightmare Tour - THE WONDERLAND":
This season's theme conference will feature three different styles of product concept experience in three chapters in the unique form of “stage play†style: such as the elf branches, the full body of the smart warmth, the strong contrast of the strong contrast The visual tension of luxury and the magical and dazzling personality that people never forget.
# 主题概念#
Through three major chapters, it presents a new concept product of its 2020 spring and summer gamewear series:
The first chapter [The Wizard of Oz] will lead the audience into the mysterious forest in the Nordic fairy tale, and the new feathers will be embroidered, and the fairy-tale fairy-tale fairy-tale fairy skirt will be appreciated.
The second chapter [Royal Music] will be under the theme of the court dance party noble and colorful, let people enjoy the idyllic dance, experience the IKALI Princess series, the latest princess dress, prince dress.
The final chapter [Phantom Carnival] will be immersed in the atmosphere of the mysterious fantasy party, and share the magical series of visual impact.
# å‘布亮点#
63 sets of Chinese clothes are woven into a fairy tale nightmare, 19 pairs of fairy wings connect dreams and reality, and each piece of clothing is performing a unique personality role. The sparkling Swarovski diamonds are crafted with hand-made and embroidered, court-like graceful glamour and dramatic post-modern style, combined with the aesthetic dream style, which is only full of beauty and fantasy. Colorful gamewear culture. This will be a collision between reality and dreams. A fusion of Eastern and Western culture is a visual feast that cannot be missed.
# 细节展示#
Each of the theme high-definition concept products presented in this show is made of high-quality, luxurious fabrics, which are created by a team of experienced designers. Exquisite and detailed sequin decoration and style embroidery are handmade. Swarovski rhinestones, various new fabric materials and color mixing, clever use makes each dress full of aura, unique.
Since the IKALI brand launched the "China Princess Chinese Princess" series of high-definition products in 2017, it has defined the core quality of the new era "Princess": advocating independent self-confidence but not lacking in affinity and vitality to continuously pursue dreams. The brand is deeply rooted in the Chinese market, and the concept of rich and diverse Chinese style and ethnic elements is integrated into the design and development of its life game equipment. In the first-line consumer market focusing on individuality quality, it has been well received.
As the world's leading cosplay children's cultural and creative brand, this 2020 spring and summer product concept will return to its Nordic cultural origin, starting from the roots of the simple mythical culture of all things, giving each product a culture and experience outside the material itself. can. The three concepts of "fantasy creatures, creation myths, and humanistic quintessence" will lead to a rich variety of cosplay gamewear with new characters and experience stories. In today's market where consumption is constantly being upgraded, the brand is open to multiculturalism. The concept of merger and inclusiveness will lead to the introduction of highly competitive and innovative products.
Since the beginning of the concept of creating a children's life game, the IKALI brand has always tried to show the cute nature of children's role-playing. IKALI hopes to create a rich IP apparel experience through five letters representing: Innovative, Kindly, Assuring, Lively, and Imaginative. In the core of shaping novelty, beauty, and dreams, we will realize a fun-filled experience and fulfill the children's thirst for a beautiful dream.
At 17:00 on October 18th, 2019, IKALI Shanghai Fashion Week SS20 KIDS WEAR big show "The Nightmare Tour - THE WONDERLAND" three chapters beautiful curtain call, the dream and real life combined gameplay fantasy charm. The secret of linking three parallel worlds in the Nordic mythology is thus revealed...
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