Research shows that consumers of different ages have different preferences and needs for color in their daily consumption. From children to adults, most are from warm to cold. In other words, children prefer red, orange, yellow and other warm colors, while adults prefer green, blue, blue and other cool colors. So, young people and children who are in the midst of children and adolescents are in a period of vigorous growth in their physical and mental health. The characteristics of age and the immaturity of their minds determine that they are more direct and vulnerable to the external environment. What about the color needs of young people? How is Seobo Fai, who is committed to creating "exclusive brand of young people's trust," how to meet the unique needs of color in adolescence in product development? With a series of questions, we came to "China's youth products dedicated color R & D base," interviewed seven Bohui (China) Co., Ltd., general manager of Mr. Chen Jinbo. Color has a subtle influence on the mental health of adolescents. Adolescents are an important stage in the process of human development. Their pace of life is faster than that of children and there is more pressure to study and live. At the same time, adolescents also desire life Rich, colorful. This time in their daily touch, feel the right color match, can help maintain the physical and mental health and positive adjustment, and the wrong color choices, may make bad feelings continue to deteriorate. It can be said that color has an important role in shaping teenagers' personalities. When faced with different colors, they may have different psychological reactions. They also expect to touch with lively, bright, jumping and cheerful colors to create a positive attitude and pleasure. Mood, and as a parent group of children, they also expect to create a colorful environment for their children. Chen Jinbo, general manager, said that in the face of the colorful needs of young people, the desire for colorful life, how to make the application of color in the field of apparel for teenagers has drawn more and more attention from garment enterprises. Seven Bohui focuses on young people for 26 years and firmly grasps Adolescents psychological and behavioral characteristics, the development of clothing design and adolescent psychology, aesthetic integration into a complete design concept, clothing enterprises to guide the trend of adolescent clothing consumption! To create the best understanding of the beauty of young people Seven Waves As a leading teen-age clothing brand that has a pivotal position in the Chinese youth market, efforts in color marketing in recent years are in line with the current trend of adolescent consumption. Chen Jinbo, general manager introduced the meaning of seven Bohui brand logo: 7 that represents colorful life; P on behalf of the potential, the future; E on behalf of energy and activities; 7-PE represents the vitality of growth. To promote the colorful world, adolescent color concept of rubbing into the corporate identity of enterprises, we can see the business of color research and development and application have invested enough attention and efforts. Chen Jinbo, who is the soul of Seventh Wave, has always taken hold of the high sensitivity and diversified needs of young people. At the very beginning of her venture, she attached great importance to the application of color in products and corporate culture. As a direct front-facing consumer companies, seven wave Hui can deeply appreciate the important role of color, color palette has always attached great importance to research and development. Chen Jinbo, general manager pointed out that the color of the impact of clothing is very large, and asked all designers in the design of products, we must consider the color factor. A good product, if the color is good, may sell well; the same style, if the color is not good, may not be sold. Seven wave Fai understands the importance of apparel color, for this reason, "Boys exclusive" as the brand essence of seven wave-hui has always attached importance to product design innovation and brand culture, in the color innovation and design also spare no effort. For a long time, seven wave-based fashion trends-oriented front, focusing on product color applications and color management, brand innovation and color emphasis on brand marketing, to create a good team and gradually expand the application of exclusive color and research and development. Based on the longstanding emphasis on color, Seven Waves actively devoted itself to the research and development of young people's exclusive color field. In 2012, under the initiative and support of the relevant state ministries and commissions, Seven Waves established the "R & D base for the color of exclusive products for Chinese teenagers" . This means that seven wave-hui as a teenager brand, its product color research and development strength once again recognized inside and outside the industry, will also make seven wave-hui stand at the forefront of higher fashion. It is understood that since the color base settled in, seven wave Hui full use of China Fashion Color Association has the advantages of color resources at home and abroad, closely follow the international fashion trends, from color theory to achieve an overall improvement of color applications. From the recent spring and summer new product launches held in Seventh Wave, we can see that the spring and summer new products inspired by the trend of fashion have drawn much attention from the market. The bold innovation in color combination makes people refreshing and refreshing. Commenting on the new color applications in spring and summer 2013, Chen Jinbo, general manager, said that the color of the R & F at the Seven Waves was developed in the perspective of in-depth study on mental health and aesthetic taste of adolescents, fully embodying the adolescent's uniqueness. As an adolescent's exclusive brand, it not only needs to pay attention to the process, the version and the innovation on the fabric, but also needs to innovate from the psychology of consumer psychology. It applies the color to meet the needs of young consumers and emotionally impresses the consumers so as to establish the brand effect. From adolescent-specific color application research to product design practice, it is one of the keys to Qibo's success over the years. This is in full swing with Seven Waves' strong brand and team building efforts. It benefits not only from the strength of the company accumulated over the years, but also from the accurate grasp and use of color. As a forerunner in the research and development of young people's color, Seven Waves always pays attention to the most up-to-date information on China's pop colors for many years and has conducted extensive cooperation with China's Fashion Colors Association. "With the upgrade of the exclusive R & D center for young people in China, China's youth shoes and apparel color research and development and marketing to a new level.We look forward to working with more domestic first-class enterprises together, is committed to the color trend research, forecasting and development applications to enhance young brands in the field of color fashion discourse rights, "Chen Jinbo High hopes for this.
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