Li Ning's new logo, based on the original LI-NING and Li Ning logo, takes into account the specific product characteristics of children's wear, and strives to be lively, cute, colorful and visually impactful. Based on the rounded glyphs, it adopts an irregular arrangement to produce a lively, cute and dynamic effect. It uses four colors of high purity such as blue, yellow and green, taking into account children's love for bright colors and borrowing them. This increases the visual impact.
As a leading international sporting goods company representing China, Li Ning has always been committed to providing high quality sports products to the society. Similarly, for the children's group, Li Ning Group is also very concerned. Since 2010, it has been involved in the field of children's wear. After three years of exploration, Li Ning has not only provided many high-quality products for the market, but also accumulated rich experience in the field of children's wear.
Now the stores are located in the first-largest and first-tier cities in the country. There are more than 200 existing brand stores. It is expected to grow to 350 in 2013, and will grow at a growth rate of 40% every year in the future. In the future, Li Ning Children's Wear will provide sports products for children aged 5-12, giving children a safer and more secure sports environment.
Li Ning brand children's shoes investment website: http://vip.china-ef.com/web/liningkids2012/
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