On April 12, 2021, the mithworld 2021 autumn and winter collection was launched in the main venue of Shanghai Fashion Week Xintiandi. A "shadow game" is an exploration of the diverse identities of women in the hearts of women. It refreshes the public's perception of women with diverse and varied styles through quirky shapes that span time and are versatile in everyday life.
mithworld is a branch brand of MITHRIDATE, a pioneering brand in London that was born full of vigor and classic style at the same time. MITHRIDATE tells the story of the dresser who "has a clear self", while mithworld is a process of self-searching, advocating "looking outward, exploring inward" and encouraging women to find a balance between the external world and the inner self. Mithworld women are sensitive to new things, trace trends and fashion, and refuse to be stereotyped but not overly ostentatious. They explore themselves, explore what they love, use clothing as a carrier to "dialogue" with the outside world, balance the interaction between themselves and their roles, and find the "little luck" of life.
The creative director Demon focuses on interpreting the different personalities of women, with smooth and gentle lines, combining the beauty of gentleness and strength, in the outline and color, between the realism and the freehand, it has evolved countless design changes. In this season’s show, creative director Demon intertwined the flowing and changing blue sky and white clouds, complex and romantic plant prints, vivid and cute animal elements and other printed patterns with classic plaid elements, through bold, elegant, and ingenious splicing. Treatment combines the vitality of nature with retro fashion. At the same time, it uses a variety of new environmentally friendly materials to explore the new environmentalist fashion trend of symbiosis between humans and nature, and the integration of environmental protection and fashion in the post-epidemic era. The application of “surreal†new technology fabrics also gives fashion more whimsical ideas and perceptual power, showing the cool and sweet and changeable personality of women. The tailoring of the body shape also outlines women’s attitudes. Infinite yearning for freedom.
It is worth mentioning that all materials of this clothing use domestic independent research and development materials and processes as much as possible. Whether it is rose plant fiber or unique light and warm fabrics, this series of technologies are mainly derived from domestic research and development. Subvert the previous cognition of apparel fabrics and bring a brand new visual and sensory fashion impression to the public-Made in China has become a symbol of world quality.
As TINA, the founder of MITHRIDATE & mithworld, said in an interview: " China’s fashion design is in the best incubation period. There are already many outstanding pioneer designers in the market, and we also want to design and make for China. To speak out, to provide Chinese women with original and personalized products that meet the body shape of Asian women and meet their needs in different scenarios. "
mithworld is committed to creating a single product suitable for multi-scene clothing, focusing on the era of fast-paced life. Women with different social roles have natural pursuit of beauty and adaptability to different scenarios. Through the changeable combination of clothing and accessories, one A piece of clothing can cope with different occasions and solve the trouble of women's daily wear. On the show, you can see gorgeous and elegant earrings incarnate headwear, brooches, or exaggerated bow hats that bring playful changes to the overall shape... And this free mix and match of different scenes and different characters is also a mithworld The free expression of "looking outside, exploring inward".
As the founder of the brand and a woman with multiple roles, TINA also has the same contradictory, self-consistent and unique personality and the curiosity and learning ability to pursue self-improvement, which is similar to the women depicted by mithworld. From a "pseudo literary and artistic youth" who loves painting and art in the cross-border fashion industry, it is also based on the inner driving force of aesthetic inspiration and self-individual search. The deep understanding and learning of plate making and color has provided her with the knowledge base for brand building, and the artistic aesthetic and business acumen cultivated since childhood have made her cooperation with creative director Demon like a fish in the water and complement each other.
When talking about the brand's expansion direction in the domestic market, TINA also told us: "mithworld is a very important brand for domestic expansion. Next, we will discuss boutique shopping malls in popular fashion cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Chongqing. The eclectic channel model quickly radiates the market and provides domestic women with more comfortable and more fit high-quality fashion choices."
Every woman is unique. How to explore the uniqueness that belongs to you? Maybe, mithworld can give you who refuse to be "defined" a new and unknown wonderful answer!
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Zhejiang Shaoxing Xiangshuicheng Garment Co., Ltd. , https://www.sxxiangshuicheng.com