POKPOKER Basic information: Business category: men's category All operating companies: Poker Fashion (Beijing) Fashion Co., Ltd. Consumer groups: 28-year-old fashion intellectual young men 38 Design philosophy: Deconstruction as the main axis and supplemented by fun elements, Aesthetic Price range: 999 yuan -7999 yuan Who said men have to wear boring? Who says men's clothing is stereotyped? Who says men can not wear dazzling like a woman or even make a woman jealous? If you do not see it, reporters can not believe men can be so honorable but also masculine. All this stems from a young man named Yang Jie Miao and his "Pokpoker" feelings. In a distinctive studio in the Olympic Park, Yang Jie and his 15-person research and development team are ready to officially launch the Pokpoker brand, which has been planning more than a year. Like all designers, having their own design brand has always been Yang Jie's dream. After years of designing director for other brands, he did not want to be tied to a passive design anymore. Italy's study experience also let him this before the no interest in men burst out of the designer's desire to do men's clothing. "After going to Italy, I found that men's clothing can also be very beautiful, the color is also very bold. Men can actually wear very beautiful!" Yang Jie is feeling. Speaking of Pokpoker brand creation, Yang Jie and his team have been preparing for more than a year. "Why spend so long?" Yang Jie took a sample clothes to introduce to reporters: "We spent more than a year in research and development completely, spent a lot of thought and energy to complete the details and the plate-shaped finishing." Reporters noticed from the neckline, cuffs to the lining, buttons and other aspects, can see the clever use of black and red plum side elements, and can feel the Pokpoker team excellence. "How do you think of using poker elements?" Reporters are curious. Yang Jie seems, even if some people do not know "pokpoker" in English, will remember the brand. "Men and women are very familiar with poker, so when people see poker on apparel, they get a deep impression on it, just as Burberry's checkers, LV's checkerboard motifs, and brand recognition are high "The use of poker elements is just the beginning of Pokpoker personality, how to subvert the men's traditional concept of dull and personalized entertainment design? Yang Jie used "deconstruction" to run through the entire Pokpoker brand's design. What is deconstruction? Deconstruction is the dissolution of reconstruction, breaking the rules, to rebuild. Pokpoker is a relaxed and delightful design style, deconstructing everything stereotypes, thus liberating the man's nature. "Our 80-year-old design team wanted to create men's clothes that fit the new era, and consumers in this new era dared to break through and discard the stereotypes." Yang Jie explained, "That's why we have positioned the consumer segments of the brand as 28 Fashionable, intellectual young men and women, aged 38, provide them with a high-quality design and high-quality men's wear. "Pokpoker is poised to shake the high-end fashion men's market immediately, for the moment they are unveiled at many events . Last year at China International Fashion Week, Yang Jie led his Pokpoker team with a female model interpretation of men's clothing, really amazing one. "A lot of people later told me that the men's clothing can really be so beautiful and the beautiful girls are so beautiful and handsome," Yang said confidently. In addition, in the latest Pokpoker new product, in addition to poker elements throughout the brand design, Yang Jie and the team also mixed the abstract painting, Mondrian color, contemporary architecture design techniques, supplemented by interesting details Design, cleverly integrated into the product. Can be seen, whether it is the clothing itself, catwalks, or promotional planning, Pokpoker brand is always different. In 2011, Pokpoker played cross-border co-operation with Cadillac. In its product design and release, can find the Cadillac diamond cutting design clues. In the reporter's deep understanding, Pokpoker this year will increase for the movie, celebrity, celebrity design. Last year, Yang Jie designed clothing for Andy Lau in the movie "Fuchun Habitat Figure", and later provided the Pokpoker costume starring including Nicky Wu for the fiery film "Love You" (tentative name). Pokpoker, who has been preparing for more than a year, is about to launch in the next two months. The strength of online and offline cooperation is the way to open the store that Yang Jie and his team choose. Now that it is too early to expand aggressively, perhaps in the future, when people see poker clothing, they will first respond to it as "Pokpoker," and at that time it was the moment when Yang Jie, a Miao youth dream came true.
